Personal Branding: Don’t Be Afraid to Shake Up Your Market

Many of the business owners that I work with are low-key and don’t love the spotlight. And most of them don’t like the idea of creating controversy.

But sometimes, as I tell them, generating a bit of controversy can be exactly what your brand needs. Now, I’m not talking about just any type of controversy. I’m ...

Personal Branding: How Video Can Take Your Brand to the Next Level

We’ve discussed a number of tactics and platforms that business owners can use successfully to create and strengthen their personal brand. From appearing on TV to writing a book to leveraging social media, there are a wide variety of options for business owners and professionals looking to increase ...