Personal Branding: What to Do When Things Go Wrong

Every one of us makes mistakes. This is certainly true in the world of business. As hard as we try to do right by our customers, things go wrong from time to time. Sometimes it is a relatively small thing—like a defective product or a shipping delay. Sometimes it is a much bigger deal – ...

Personal Branding: Don’t Be Afraid to Shake Up Your Market

Many of the business owners that I work with are low-key and don’t love the spotlight. And most of them don’t like the idea of creating controversy.

But sometimes, as I tell them, generating a bit of controversy can be exactly what your brand needs. Now, I’m not talking ...

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