Personal Branding: Set Yourself Up To Succeed
If you’ve been paying attention to my blog entries and articles, you know how valuable a strong personal brand can be. A powerful brand differentiates you from the competition in your market, allowing you to win more business. And a well-constructed brand positions you as the expert in your marketplace, giving you the opportunity to charge premium rates and still land new clients. I’ll tell you this as well: every business owner is capable of building a strong personal brand.
So if a strong personal brand is incredibly valuable and accessible to every business owner, why aren’t more business owners succeeding in the world of personal branding?
The short answer is simple: they aren’t doing what it takes. Like anything else, building a strong personal brand requires commitment. And while many business owners are fired up and ready to go at the outset of a branding campaign, after a few weeks or months the enthusiasm begins to fade.
I don’t want to see you go down this road. As I often tell my clients, it is important that you set yourself up to succeed at personal branding. Below are five ways you can do this:
1. Create a system. Personal branding generally requires work on a consistent basic. Whether it’s posting on Facebook or Twitter, publishing blog entries and articles, working on a book, or something else entirely… it takes time. And without a system, these tasks inevitably fall by the wayside. So create a system- i.e., spend 15 minutes on social media right after your morning meeting, or work on your book every Tuesday after dinner. This leads us to the next point…
2. Delegate when appropriate. Let’s face it: many of you are too busy to spend the necessary time on your branding efforts. That’s okay—many of these tasks can be delegated to team members. However, it’s important that you clearly define the specific tasks each team member is responsible for, so that nothing gets “lost in the shuffle.”
3. Understand that consistency over time is the only way to get results. Building a powerful brand requires consistency—and it doesn’t happen overnight. Don’t expect “overnight success”, because it won’t happen and you’ll end up discouraged. Commit to branding for the long haul and I can promise you that you’ll see results!
4. Identify specific, measurable goals – both short and long term. It’s important that you work towards tangible goals—like surpassing 5,000 Twitter followers, publishing a best-seller, or reaching the first page of Google for important keyphrases. Remember that the best goals are specific, measurable, and tied to a deadline. Evaluate your progress on a regular basis and make adjustments as needed.
Personal branding can revolutionize your business—and make you a whole bunch of money in the process. But it’s not going to happen if you put yourself in position to fail. Keep these four principles in mind and set yourself up for personal branding success!