When we first met Nick and Jack, we were floundering a little with our training business…we had all of the pieces, but didn’t have a cohesive vision or strategy of where it could take us. Since working with them, we have put more systems into our office, we are looking at the marketing (and the results of that marketing!) in a whole new light, our website actually looks like a professional did it, AND we have an awesome vision for our company that will allow us to retire in just a few short years. Sometimes we get so busy in the day to day “stuff” of our businesses that we forget to stop and look AT our businesses, The Dicks + Nanton Agency has afforded us an impartial outsiders’ view of our own business and the potential that it has.
Andy Tolbert, The Blue Jeans Broker, 
“Nick, the weekend in Hollywood was great… your program is terrific and I really appreciate the speakers you brought in.”
-Ben Glass
“I chose Dicks Nanton Agency because they get it. A lot of people provide marketing and PR but I was impressed with their ability to understand what drives a customer to do business with you. That’s pretty rare. I really felt that I needed a fresh vision in my business to help us pull off the extraordinary for our clients. I’m looking to Dicks Nanton Agency to provide fresh insight into Florida Leisure Vacation Homes and to help me take it to the next level,”
“I mentioned to you while we were in Hollywood that the day before I came, I got a call from a producer who found me through a press release and my participation in America’s PremierExperts®. I had a phone interview and received an email inviting me out for an all expenses paid shoot for a TV show, where they want me to talk all about my business and what I do. I just wanted you to know how much I enjoy working with you all and think what you are doing is terrific. The fact is, what you guys are doing works. There is absolutely no way they would have found me, nor would I have this interview without you guys. The great thing is I can use whatever they produce in my arsenal now and hopefully get more interviews. So, again, thank you for everything—it works!!!”
–Jennifer Myers, Realtor, First Time Homebuyer Expert
When I met Nick and Jack, my business was called Total Census Solutions, which was relevant to the niche I first started in (Senior Housing), but to the rest of the world it was confusing and very forgettable. Just by reviewing my Bio, before we even had much time to speak, Nick and Jack shot back a bunch of ideas about how my business was really centered around getting people the maximum ROI in their advertising, and spun out The ROI Guy brand for me. In the past 2 years since they helped me reinvent my brand, my business has taken off! Now everywhere I go, people call me the ROI Guy, which is fun, however, the most important thing is they also know where to call when they need solutions for tracking their marketing campaigns and getting the greatest ROI! Oh yeah, and they also like to have a bit of fun too!
- Richard Seppala, The ROI Guy, 
“Hi this is Kimberlee Frank “The Real Estate Junkie” and I am writing to let you know how joining America’s PremierExperts® made a difference in my life. First off, I have shared the stage with a lot of people. However, it was always me having to impress my audience. Now, thanks to America’s PremierExperts®, I have a long list of credentials that allows me to get on any stage. The media coverage was out of this world. The friendship with Jack, Nick, and Lindsay is something that can not be replaced, we will always be connected. I have written many courses and wanted to write a book but never seemed to find time. With the help of America’s PremierExperts®, they made it happen and not in years but everything was done in just 12 months. I just wanted to say “Thanks”. I couldn’t have gotten this type of media coverage, book, and 
Jack & Nick have brought about more expansion in our business in the past three months than we thought possible. They got us to see the big picture while explaining everything along the way. Jack and Nick took the time to understand our business goals and tailored their approach to us. We wouldn’t trust our company with anyone else!
Jon Ruhff & Yeosh Bendayan – Push Button Productions LLC
Unless you have been living under a rock for the past five years, you’ve no doubt heard the term “social media.” At its core social media is a platform for creating relationships. And if you haven’t heard me say it already, People buy People, not products and services. What I mean by that is that when a buyer makes the decision to buy, it’s based on the person who sells it to them more than on the actual product or service they are buying. Stop and think about it if you don’t understand, because this is a crucial point in analyzing how and why social media can help you grow your business.
Why do the biggest companies in the world hire celebrities to endorse their products? Because People Buy People, and it’s much easier for a consumer to form a relationship with a living breathing person (in this case a celebrity endorser) than for a consumer to fall in love with the form or function of a particular product or service.
So, back to social media — it is a platform that allows you to generate your own content that connects you with a whole new world of prospects who you can then take on the journey of knowing, liking, trusting you and ultimately doing some business with you.
As in any typical social setting, you can’t be “that guy/gal” who is known for being “a hard sell” or “pushy.” Think of the online social media outlets as huge cocktail parties. You wouldn’t walk into a cocktail party and start screaming, “Cheap Mortgages, right here! Come on over to the sofa and I’ll write up your paperwork, right here on the spot!” Would you?! If you would… well, let’s keep moving.
So the key is to join the conversation that people are already having and find a way to make yourself (and your products and services) relevant. Ultimately, what you want to do is join the conversation on the social networks and find ways to interact with people about things they are already interested in. I know this sounds like it will take forever, and now you have to worry about not saying the wrong thing, etc. I get it, but here’s the key to social media: you can form relationships with huge groups of people all at the same time. No one said you have to talk to each person on a social network individually. This is where the real power of online social networking comes in.
