“Hi this is Kimberlee Frank “The Real Estate Junkie” and I am writing to let you know how joining America’s PremierExperts® made a difference in my life. First off, I have shared the stage with a lot of people. However, it was always me having to impress my audience. Now, thanks to America’s PremierExperts®, I have a long list of credentials that allows me to get on any stage. The media coverage was out of this world. The friendship with Jack, Nick, and Lindsay is something that can not be replaced, we will always be connected. I have written many courses and wanted to write a book but never seemed to find time. With the help of America’s PremierExperts®, they made it happen and not in years but everything was done in just 12 months. I just wanted to say “Thanks”. I couldn’t have gotten this type of media coverage, book, and 
“Nick, the weekend in Hollywood was great… your program is terrific and I really appreciate the speakers you brought in.”
-Ben Glass
When I met Nick and Jack, my business was called Total Census Solutions, which was relevant to the niche I first started in (Senior Housing), but to the rest of the world it was confusing and very forgettable. Just by reviewing my Bio, before we even had much time to speak, Nick and Jack shot back a bunch of ideas about how my business was really centered around getting people the maximum ROI in their advertising, and spun out The ROI Guy brand for me. In the past 2 years since they helped me reinvent my brand, my business has taken off! Now everywhere I go, people call me the ROI Guy, which is fun, however, the most important thing is they also know where to call when they need solutions for tracking their marketing campaigns and getting the greatest ROI! Oh yeah, and they also like to have a bit of fun too!
- Richard Seppala, The ROI Guy, 
“The Celebrity Branding folks are all professionals in every sense of the word. From start to finish, they have always been a class act. They have guided us, inspired us and most important, looked out for us. And they have great morals and ethics to boot!”
- Dr. Gayle Carson, The Spunky Old Broad
Nick, We were interviewed live today by Fox 40 
“When we first decided to work with Jack and Nick, we were skeptical that although they both had a lot of experience and were highly decorated with success, we wondered if they would be able to do the same for OUR business. Well, after working with them for just a few months, our business is racing forward on a growth plan that is bigger than we ever imagined. All I can say is that Jack and Nick were EXACTLY what we needed, when we needed it. If you’re looking to grow your business quickly, don’t wait any longer, hire Jack and Nick TODAY!”
- Heather Quillen, Co-Founder YoMedics™ 
Jack & Nick have brought about more expansion in our business in the past three months than we thought possible. They got us to see the big picture while explaining everything along the way. Jack and Nick took the time to understand our business goals and tailored their approach to us. We wouldn’t trust our company with anyone else!
Jon Ruhff & Yeosh Bendayan – Push Button Productions LLC
Sometimes we all fall into the trap of building a better mousetrap: a “thing” or a single “service” we hope people will beat a path to our door to discover. All too often, however, the result is that we spend lots of time, money and energy only to find the consumer really didn’t want our hot idea. This process although entrepreneurial, is a path to frustration and a pattern from which to break free.
An alternative route to growing a business is to build your idea upon a preexisting set of behavior events that the consumer is already engaged in, and innovate the experience in a way that is more satisfying.
Let me give you some examples:
Starbucks: Consumers already drank coffee when Starbucks came along. In fact, drinking coffee was part of our culture. What Starbucks did was step into the behavior of the consumer and altered the experience to be more satisfying. Instead of selling another coffee brand, they created an industry around the coffee and the experience. They not only sold coffee, they sold pastries and other items but more importantly, they sold the franchise that catapulted the company into a multimillion-dollar enterprise.
The iPod: Nice gadget yes, but instead of selling another device, Apple sold a system: a new method of doing something consumers did already; finding, evaluating, selecting, listening, storing and of course playing music. Instead of just a single product, they created a sub-industry that encompassed all of the experiences of music interaction.
Kennedy’s All-American Barber Club™: Kennedy’s is our venture into building onto what the consumer is already doing — getting a haircut. A small group of us joined “the club” to change the experience of getting a haircut from a perfunctory one, to a positive experience we actually looked forward to. The consumer client is going through the process anyway, so why not change the process so that it is now something relaxing, enjoyable and, hopefully, habit forming? It is no longer just getting a haircut — it is a way of living.
What groups of existing behavior can you build upon to change the experience in such a way that it eliminates the issue of price and time?
Think about these everyday behaviors:
Exercise/workout
Eating
Grooming/brushing teeth
Paying bills
House chores
Dating
Commuting
Medical attention
Dental
Legal
Buying a house
Investing
Insurance
Medicine
Grocery shopping
Worship
…and many, many more. If you can discover alternatives to all patterns of behavior (including sub-patterns), that save time, or create a more enjoyable experience for the consumer,, the experience will lead to a new business system that offers immense opportunity.
