Your New Year’s Resolution: Take Your Personal Brand to the Next Level in 2012
The New Year is here, and with it comes opportunity and endless possibilities. As a business owner, the dawning of a new year is always an exciting time as you look ahead to the future. Of course, the primary goal of virtually every business owner is to grow their business. And one of the best ways to accomplish this goal in today’s competitive environment is with a powerful personal brand.
A strong personal brand is essential in today’s business world because it differentiates you from the competition. For example, let’s say you are a CPA. Now, I’m sure you are great at what you do. But be honest—how many other CPAs are there who could offer the same services as you do, with the same level of quality? This is true of virtually every industry today—lawyers, dentists, financial advisors, real estate agents, and so on. Technological innovation and reduced barriers to entry have created an environment in which competition can spring up anywhere, and at any time.
So how can you build a dominant business, despite the massive surge in competition? As noted earlier, you must differentiate yourself. You must give prospects a reason to choose you, instead of all the others. The best and most effective way to do this is with a powerful personal brand that establishes you as a celebrity expert in your industry.
The primary aim of a personal branding campaign is to create a memorable image for yourself, and to establish yourself as a respected expert within your market.
We want you to become a celebrity. Now, before you laugh, understand that we are not talking about turning you in to the next Justin Bieber or Lady Gaga. Those two are international celebrities—we want to turn you into a celebrity within your own market.
We want you to become not just a CPA, but the respected expert accountant in your town. When prospects in your market need your services, we want you to be the only name that comes to their mind.
How can you accomplish this? There are a variety of tactics, and we aren’t going to go too far in depth in this article. We have discussed these strategies elsewhere in blog entries and articles, so feel free to look around.
Essentially, the strategy we recommend for our clients is to create and leverage media exposure in order to boost credibility and create a celebrity image. That may mean writing and publishing a book. It may mean appearing on national TV networks, local affiliates, and being quoted in national magazines and newspapers. It may include the development of a powerful blogging presence. The options are nearly endless, and the best approach depends on the specifics of your business.
2012 could be your most successful year yet—but only if you find a way to differentiate yourself from the competition in your industry. A powerful personal brand offers the solution—contact us today to learn more!