When I met Nick and Jack, my business was called Total Census Solutions, which was relevant to the niche I first started in (Senior Housing), but to the rest of the world it was confusing and very forgettable. Just by reviewing my Bio, before we even had much time to speak, Nick and Jack shot back a bunch of ideas about how my business was really centered around getting people the maximum ROI in their advertising, and spun out The ROI Guy brand for me. In the past 2 years since they helped me reinvent my brand, my business has taken off! Now everywhere I go, people call me the ROI Guy, which is fun, however, the most important thing is they also know where to call when they need solutions for tracking their marketing campaigns and getting the greatest ROI! Oh yeah, and they also like to have a bit of fun too!
- Richard Seppala, The ROI Guy, 
“The Celebrity Branding folks are all professionals in every sense of the word. From start to finish, they have always been a class act. They have guided us, inspired us and most important, looked out for us. And they have great morals and ethics to boot!”
- Dr. Gayle Carson, The Spunky Old Broad
“I chose Dicks Nanton Agency because they get it. A lot of people provide marketing and PR but I was impressed with their ability to understand what drives a customer to do business with you. That’s pretty rare. I really felt that I needed a fresh vision in my business to help us pull off the extraordinary for our clients. I’m looking to Dicks Nanton Agency to provide fresh insight into Florida Leisure Vacation Homes and to help me take it to the next level,”
“I mentioned to you while we were in Hollywood that the day before I came, I got a call from a producer who found me through a press release and my participation in America’s PremierExperts®. I had a phone interview and received an email inviting me out for an all expenses paid shoot for a TV show, where they want me to talk all about my business and what I do. I just wanted you to know how much I enjoy working with you all and think what you are doing is terrific. The fact is, what you guys are doing works. There is absolutely no way they would have found me, nor would I have this interview without you guys. The great thing is I can use whatever they produce in my arsenal now and hopefully get more interviews. So, again, thank you for everything—it works!!!”
–Jennifer Myers, Realtor, First Time Homebuyer Expert
I chose Dicks Nanton Agency for their track record and cross industry insight that will assist me in the growth of my company, I’m very excited to be working with seasoned pros.”
Ray Reiss, Founder, KeepMyParentsAtHome.com
I want to thank Nick and Jack for helping me make my dreams a reality. I came to them seeking advice for growing my business. Other people in the past have told me that my ideas and dreams for my business were unattainable. Jack and Nick teamed up with me to brand myself and have opened doors that, in the past, were closed. They have opened my mind to see all of the different ways to make my business successful and to take it to the next level. Thanks to them, today, I am in a position to achieve my business goals and am creating financial freedom for my family and my business partners.
Ronel Jumpp, CEO, Jumpp Investment Group LLC
In my previous post “All You Need in a Video” I talked about the fact that a heartfelt video that connects with your prospects and clients, regardless of production value, is all you need in order to connect with your audience.
Well, here is an example of me taking my own advice (notice that the birds weren’t added sound effects! they were just part of the background, and I was still able to get my message across!)
Here is a link to the video: http://www.celebritybrandingyou.com/cby-video/
March 20th, 2009 at 9:46 am
Hi Nick,
I’m going to respectfully disagree with you on this matter. I think production values are often underestimated in terms of an underlying message. I’ve seen too much video where the subject was not lit properly, and the sound was poor, posted on YouTube and presented as part of a company message. Sorry…it doesn’t work for me.
While content will always be king…your message has to be really special to override poor technical aspects.
My background as a media producer of 20 plus years may slant my take…but it’s my strong feeling that solid production values (good audio especially) will yield better results in terms of generating positive feedback. I think those type of subtleties even make a difference in online video.
We are in a day and age where viral videos explode in popularity…and that is a different matter entirely. However, when we are targeting our business services to a specific group, possibly a section of people that we haven’t had any dealings with….it’s best to present ourselves in the most professional manner that we can.
Best of success,
Scott
Scott Whitney
Creative Director
Bright Circle, Inc.
March 21st, 2009 at 2:01 pm
Scott, I’m more than happy to have a dissenting opinion!
I actually produce a lot of very high end video as well and I agree that production value can make a world of difference.
My point here really was that if you’ve got a great message (very much like having a hit song) don’t hide behind the excuse of not having enough money or having a production company around, to get your message out. Just get it out.
I also have found that while I love production that looks amazing, the lower budget stuff (as long as the content and message is there) can work just as well, and in some cases better, because it can appear more approachable and less “slick.”
It’s all a matter of taste, and the only way to find out what works for your audience is to test, test, test!
my best,
Nick