Personal Branding 101: Tell Your Story
The marketplace is more competitive than ever before. The weak economy means that consumers and businesses are less likely to spend than they have been in the past, and the arrival of the internet means that the competition is truly global in many cases.
That’s why, as a business owner, your personal brand is more important than ever. You need to stand out from the crowd… or you’ll be lost in it. And one of the best ways to build a memorable brand is to place facts and figures on the backburner and instead focus on storytelling. A good story differentiates you and your business from the competition, and it makes you and your business more memorable.
1) What makes you unique. Don’t start by reciting your resume or telling your audience where you went to college. Focus on interesting, relevant information. For instance, as a retirement advisor, a compelling story could be that your parents or grandparents experience a stressful retirement, and now your passion is making sure that everyone has the opportunity to enjoy a relaxing retirement.
2) What your customers struggle with. Your story should go into depth describing the issues that your customers face. Continuing with the previous example, as a retirement advisor you could describe the stress and anxiety that too many retirees face. Tell the story in a way that resonates with your audience.
3) How you and your business can help. Once you’ve introduced the problem that your customers face, you can introduce the solution. Tell them how you leverage your unique abilities to create a solution tailor-made for them.
4) What customers experience as a result. Finally, close your story by discussing the results your customers and clients experience. As a retirement advisor, you could share how your clients have been able to stop worrying about finances, and about outliving their money. They don’t spend their days watching the stock market and stressing out, but instead spend time traveling, golfing, or spending time with the grandkids.
Telling a good story is the key to making yourself memorable. These four tips will help – but please get in touch with us today if you’d like to discuss this subject further!