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Personal Branding: Do You Have a Book in You?

One of the best strategies for building a powerful personal brand is publishing a book. I’ve helped hundreds of business owners through this process—and most of them would tell you that publishing their first book was among the most significant turning points in their career.

Yet, many business owners flinch at the idea of publishing a book. The most common reaction they have is “I don’t have anything to write about.” Most of the time, they’re just plain wrong—they DO have a book in them, and a successful one at that.

Do you have a book in you? Below are four questions to ask:

1) Do you have a unique perspective on your industry? Most industries deal with “groupthink” to some degree—but not everyone agrees. Do you have a unique perspective that flies in the face of the “common wisdom” in your industry? If so, you’ve got the premise of a book on your hands.

2) Does your experience give you valuable insights to share with readers? Have you “seen it all” over the years in your industry? Can you provide valuable tips and tricks to readers? If so, you’ve got a book to write!

3) Do you have a story to tell? Why are you in business? Do you believe passionately in a certain idea or a cause? Does your business allow you to make an impact on those around you? If you have a story to tell, why not make a book out of it?

4) Do you already write a blog, articles, or other content? Why waste the hard work you’ve put into writing content over the years? Consider re-purposing your existing content into book form. In many cases, all you’ll need to do is spend some time strategizing and editing your existing content. If you’ve got a wealth of content already created, you’ve definitely got a book in you!

If your answer to any of the questions I’ve just posed was “yes”… you have the ability to write a book. Doing so just may be the best decision you ever make. If you’d like to learn more about the process, please don’t hesitate to contact me or any other agent at our agency!  

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