Personal Branding: Four Foundational Principles
In this blog post we are going to focus on the basics. We are going to discuss why personal branding is so effective, and we’re going to cover several key concepts which will keep you focused as you work to create your CelebrityExpert® brand.
1) People buy people. First and foremost, it is important to understand that people buy people. When given the option, consumers prefer to do business with individuals that they know, like, and trust. For that reason, an important focus when creating a personal brand is ensuring that it resonates with your target market in order to achieve these results.
2) Consumers prefer to do business with an expert. Imagine for a moment that you’ve just moved to a new city and your child has a toothache. You need to get her to a dentist. There are a number of possibilities, but one of them is a well-respected author and speaker in addition to his clinical work. All other factors being equal, you’d want to take your child to the respected expert – right? You don’t want to trust your child to anyone but the best! The same is true of your customers. They want to do business with an expert. If you can create a personal brand that positions YOU as that expert, your business will benefit tremendously.
3) You won’t be remembered unless you’re memorable. Most of the time, when you meet someone, they’re not going to have an immediate need of your services. But when the need arises, months or years down the road, the question is… will YOU be the name that pops to mind? An effective personal brand is a memorable personal brand. This is why lead capture is so important as well - don't leave it to chance for them to remember you. Instead you should capture the information of your prospects and constantly deliver valuable content to build trust, and ultimately become their "friend in the business."
4) Personal branding is about highlighting your strengths, not becoming someone you’re not. It’s easy to get carried away while working on your personal brand. But always remember, the market is very good at spotting a “fake.” People know when a business or an individual is trying to mislead them. So don’t create a brand that isn’t really you—instead, your goal should be to create a CelebrtiyExpert® brand that leverages your unique strengths and abilities.
If you’d like to learn more about personal branding, or if you need some assistance along the way, we can help. Give us a call today to learn more!