Personal Branding: Where to Start
We talk often in this space about personal branding strategies such as book publishing, video production, and TV appearances. There’s a reason for that—these strategies have proven to be valuable tools for helping us turn business owners into celebrities within their market. The results are impossible to argue with. That said, not everybody is ready to pursue these strategies. If you’re new to the personal branding arena and just want to know how to get started, this blog entry is for you.
The first step, of course, is defining your personal brand. We’ve talked extensively about that process elsewhere on this blog, but feel free to contact me if you’d like to learn more. Once you’ve defined your brand, here are four good places to start your personal branding efforts:
1) Social Media. Twitter, LinkedIn, and Facebook are great channels for personal branding- and getting started is not difficult. Take advantage of every opportunity to communicate your brand—which means selecting a great profile picture and using the “about me” fields to differentiate yourself and build your brand.
2) Business cards. In many cases, your business cards represent the first impression you make. It’s worth investing a bit of time and money into a great design and a card stock that establishes your value and differentiates you from everyone else out there.
3) Networking. Now that you’ve got a great business card, make sure you’re handing it out! Networking provides a great opportunity to build your brand one-on-one. Remember to emphasize your points of differentiation and your unique abilities whenever the opportunity arises. But it’s also important that you listen and legitimately try to build relationships—not simply recite a sales pitch over and over.
4) Your website. In many cases, your website serves as the “face” of your business. Take the opportunity to communicate your brand. This means using pictures and video if possible—and it means creating content that reinforces your brand and your points of differentiation. If you’d like to learn more about creating a personal brand-centered website, let me know!
These four areas are great starting points for your branding efforts. If you’d like to learn more, I’d love to hear from you… get in touch with me today!