When I met Nick and Jack, my business was called Total Census Solutions, which was relevant to the niche I first started in (Senior Housing), but to the rest of the world it was confusing and very forgettable. Just by reviewing my Bio, before we even had much time to speak, Nick and Jack shot back a bunch of ideas about how my business was really centered around getting people the maximum ROI in their advertising, and spun out The ROI Guy brand for me. In the past 2 years since they helped me reinvent my brand, my business has taken off! Now everywhere I go, people call me the ROI Guy, which is fun, however, the most important thing is they also know where to call when they need solutions for tracking their marketing campaigns and getting the greatest ROI! Oh yeah, and they also like to have a bit of fun too!
- Richard Seppala, The ROI Guy, 
“I chose Dicks Nanton Agency because they get it. A lot of people provide marketing and PR but I was impressed with their ability to understand what drives a customer to do business with you. That’s pretty rare. I really felt that I needed a fresh vision in my business to help us pull off the extraordinary for our clients. I’m looking to Dicks Nanton Agency to provide fresh insight into Florida Leisure Vacation Homes and to help me take it to the next level,”
“When we first decided to work with Jack and Nick, we were skeptical that although they both had a lot of experience and were highly decorated with success, we wondered if they would be able to do the same for OUR business. Well, after working with them for just a few months, our business is racing forward on a growth plan that is bigger than we ever imagined. All I can say is that Jack and Nick were EXACTLY what we needed, when we needed it. If you’re looking to grow your business quickly, don’t wait any longer, hire Jack and Nick TODAY!”
- Heather Quillen, Co-Founder YoMedics™ 
Nick, We were interviewed live today by Fox 40 
“Nick, the weekend in Hollywood was great… your program is terrific and I really appreciate the speakers you brought in.”
-Ben Glass
“Hi this is Kimberlee Frank “The Real Estate Junkie” and I am writing to let you know how joining America’s PremierExperts® made a difference in my life. First off, I have shared the stage with a lot of people. However, it was always me having to impress my audience. Now, thanks to America’s PremierExperts®, I have a long list of credentials that allows me to get on any stage. The media coverage was out of this world. The friendship with Jack, Nick, and Lindsay is something that can not be replaced, we will always be connected. I have written many courses and wanted to write a book but never seemed to find time. With the help of America’s PremierExperts®, they made it happen and not in years but everything was done in just 12 months. I just wanted to say “Thanks”. I couldn’t have gotten this type of media coverage, book, and 
What do all of these images have in common? Keep reading and I’ll tell you!
As I was driving into my neighborhood a couple of weeks ago (before I moved into our new house, which is tiring to even think about, and why I didn’t get a chance to send you this sooner!) I saw a sign taped to a stop sign that read:
College Babysitter
555-555-1212*
*(actual number withheld to spare the poor kid)
Now, it doesn’t take more than about 4 seconds to find your own punchline, but if you’re like me, the first thing your mind conjures up, is probably something like one of the above pictures, or this:
No one gave this “well-educated” college kid the first lesson in marketing! You’ve got to make your message CLEAR and it’s a huge mistake for you to leave room in your message for the consumer to come up with their own objections in their mind, before you even get a chance to sell them on your product or service and why you’re the best for the job.
So, while I’m sure it took a lot of effort for this college kid to write out these words without any text messaging abbreviations (like Nd BBsttr? Txt Me), it would have helped to take a few more minutes to type out a message that might actually get someone to call you that is looking for a babysitter instead of a dogsitter. Here would be my suggestion:
Responsible College Student with 3.99 GPA NOW interviewing for babysitting opportunities for the summer.
555-555-1212
Call today, before my schedule fills up for the entire summer!
*Resume and References Available on Request
Isn’t that a little better? It’s not as much copy as I usually like to write (and I didn’t even make the prospects call a recorded hotline to see if they could follow directions!) but it at least makes it a bit more appealing for parents to call the number to check out the opportunity. Once you get them live on the phone, then it’s much easier to get the job.
The lesson here is don’t take shortcuts when trying to get your message out there. Sure, there are times when you only have a few lines of text, but don’t be lazy, analyze every word to see what needs to be there, what gives the wrong impression, and what doesn’t give the prospect enough information to qualify themselves. If you follow these simple steps, you’ll be ahead of 99% of your competition.
September 26th, 2008 at 6:53 am
Good point Nick! Especially in these times of reduced sales opportunities. As the saying goes; “You only get one chance to make a good first impression”. So don’t cut corners and shoot yourself in the foot.
Jeff Lutcza
http://www.aemortgagenj.com
September 26th, 2008 at 7:02 am
Great use of hysterical pictures to get readers attention. Now I know why you are so great at what you do. Brevity is the soul of wit, according to William Shakespeare and you certainly manage to pack punch into a few words on your babysitter’s ad.
Joanne Quinn-Smith
Dreamweaver Marketing Associates
a.k.a. Techno Granny
September 26th, 2008 at 7:06 am
You had me with your email “do your clients think you would wash their kids in your kitchen sink?” The pictures here are way too funny! Your point is very well taken also. Now I have a question. What drew my attention was the headline of your email. Do you think WAHM in a bio is an issue? Will clients shy away because they think I’ll be washing the baby in the sink while working? (moms are amazing multitaskers though!)
I have 4 daughters and babysitters in the making. I’ll make sure they read this before they put out their signs!
Thanks!
@bestreflections
@newoldmom
September 26th, 2008 at 11:07 am
Tina, like everything else, if you take the time to build the story, and you don’t just say “Work at Home Mom” then you’ll be fine.
if you use it as a way to show that you are grounded, have great values, know how to work hard 24 hours a day
, and are dedicated to nurturing your clients, then I think is a strongsuit!
September 26th, 2008 at 4:31 pm
Great point! Great Delivery!
September 27th, 2008 at 8:32 pm
In today’s climate, effective marketing is more important than ever. Brilliant display of poor marketing in the simple babysitter ad (similar to those cheap signs stuck in the ground at every major intersection you read and never call) and how to really grab attention.
Great pictures, Nick. Is the cute tattooed kid “The Don’s” baby boy? He has the signature Trump hair!