Category Archives: Articles

No matter how much time and how many resources you commit to personal branding, you can’t generate income without leveraging your brand as part of a marketing campaign. Creating a brilliant personal brand is like creating a great piece of art in a workshop—it’s impressive, but until you get it in front of an audience

As a business, one of the most important things you can do is maintain top-of-mind awareness within your market. You want your business to be constantly on the minds of consumers in your market, so that even if they don’t currently need your services, when they DO need your services, you will be the name

We have talked frequently in this space about a number of common channels that can be leveraged for personal branding. These channels include appearing on TV, writing a book, publishing articles in national newspapers and magazines, and more. Each of these channels represents a different way to connect with an audience, but they all have

Building a business is a process—you’re never “done.” And there is rarely a single point in time that you can look back at and say “THAT’S when we became a world-class business.” However, there are a number of important milestones that most successful businesses can look back at and recognize as breakthrough moments. And one

The 2012 Grammy Awards were held earlier this month at the Staples Center in Los Angeles, and once again I had the privilege to attend, along with a group of over 30 clients that were in town for our Annual Hollywood Mastermind Meeting. It was an incredible night of music, speeches, and many memorable tributes

Social media platforms like Facebook, Twitter, and LinkedIn are continuing to grow in popularity at an astounding rate. These platforms provide an unprecedented opportunity for business owners to connect with their clients and their markets in real time—even if their audience is spread around the globe. And of course, social media is a valuable tool