Category Archives: Articles

One of the primary goals of every personal branding campaign is to build credibility.  There is no point in branding yourself as an expert if it’s not done in a credible way.  You can’t simply walk around calling yourself a genius, a baseball player, or a Hollywood actor, can you?  No, in order to truly

This article was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1785382/personal-branding-why-you-need-to-start-giving-speeches When I am working with a client to create a brand-building campaign, I suggest many different tactics.  These tactics include everything from social media to book publishing, from TV appearances to article writing campaigns.  One of the tactics

This article was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1779578/personal-branding-tell-your-story-on-twitter As you know if you have been paying attention to my blog entries and articles, storytelling is an essential aspect of personal branding.  The goal is to create a personal brand that resonates with your audience—and to do

This article was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1775316/personal-branding-when-you-dont-know-where-to-start Recently I got an email from a regular reader of my articles.  She said that she loved the concepts and that she was ready to begin her own personal branding campaign… but that she had no idea how

This article was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1772097/personal-branding-it-pays-to-be-the-expert There’s a constant theme that I repeat whenever I’m talking to business owners about their branding efforts.  That theme is simple: it’s essential to brand yourself as an expert in your field.  I’ve written about this in books,

By Nick Nanton, Esq. Why should you care about social media?  It may be fun, it may be something your kids are into—but as a business owner, why should you care?  The short answer is simple—an effective social media presence will help you make more money.  Today I am going to tell you how it

We spend a great deal of time in this space talking about personal branding.  We share strategies, tips, success stories, and more.  Every once in a while, it is a good idea to step back and take a look at the big picture—and remind ourselves why a strong personal brand is so important in the

Richard Branson. Donald Trump. Steve Jobs. Oprah. For most of us, just seeing or hearing one of those names will instantly conjure up a collection of thoughts and emotions. You may not love Oprah, but you know who she is and what she stands for. Donald Trump isn’t the most popular man in America right