“Nick, the weekend in Hollywood was great… your program is terrific and I really appreciate the speakers you brought in.”
-Ben Glass
Jack & Nick have brought about more expansion in our business in the past three months than we thought possible. They got us to see the big picture while explaining everything along the way. Jack and Nick took the time to understand our business goals and tailored their approach to us. We wouldn’t trust our company with anyone else!
Jon Ruhff & Yeosh Bendayan – Push Button Productions LLC
“Hi this is Kimberlee Frank “The Real Estate Junkie” and I am writing to let you know how joining America’s PremierExperts® made a difference in my life. First off, I have shared the stage with a lot of people. However, it was always me having to impress my audience. Now, thanks to America’s PremierExperts®, I have a long list of credentials that allows me to get on any stage. The media coverage was out of this world. The friendship with Jack, Nick, and Lindsay is something that can not be replaced, we will always be connected. I have written many courses and wanted to write a book but never seemed to find time. With the help of America’s PremierExperts®, they made it happen and not in years but everything was done in just 12 months. I just wanted to say “Thanks”. I couldn’t have gotten this type of media coverage, book, and 
Nick, We were interviewed live today by Fox 40 
When we first met Nick and Jack, we were floundering a little with our training business…we had all of the pieces, but didn’t have a cohesive vision or strategy of where it could take us. Since working with them, we have put more systems into our office, we are looking at the marketing (and the results of that marketing!) in a whole new light, our website actually looks like a professional did it, AND we have an awesome vision for our company that will allow us to retire in just a few short years. Sometimes we get so busy in the day to day “stuff” of our businesses that we forget to stop and look AT our businesses, The Dicks + Nanton Agency has afforded us an impartial outsiders’ view of our own business and the potential that it has.
Andy Tolbert, The Blue Jeans Broker, 
“I chose Dicks Nanton Agency because they get it. A lot of people provide marketing and PR but I was impressed with their ability to understand what drives a customer to do business with you. That’s pretty rare. I really felt that I needed a fresh vision in my business to help us pull off the extraordinary for our clients. I’m looking to Dicks Nanton Agency to provide fresh insight into Florida Leisure Vacation Homes and to help me take it to the next level,”
I want to thank Nick and Jack for helping me make my dreams a reality. I came to them seeking advice for growing my business. Other people in the past have told me that my ideas and dreams for my business were unattainable. Jack and Nick teamed up with me to brand myself and have opened doors that, in the past, were closed. They have opened my mind to see all of the different ways to make my business successful and to take it to the next level. Thanks to them, today, I am in a position to achieve my business goals and am creating financial freedom for my family and my business partners.
Ronel Jumpp, CEO, Jumpp Investment Group LLC
This lesson is my continuing look at the 30 year list selected by DMNews. The strategies we discuss are in no particular order.
Loyalty programs are well known and clearly successful. Best Western is one of the oldest at 20 years, but most big hotels and airlines now have some sort of a program.
One of the interesting things about these programs is how they expand and contract over the years and how they are also adaptable to any kind of business – national or local. On the expansion level, Delta just announced that you can trade in sky miles for many other things instead of just flying. Miles can be redeemed for gift certificates to national restaurants and retail merchants. These expanded offerings were resisted for a long time but I think they will find it makes the use of the miles accumulated easier and members will think of the airline more often and more favorably when they can use the miles for items they might otherwise have to pay cash for.
Loyalty programs are also adaptable. We use a variation program in our Kennedy’s Barber Clubs. If you are a member, you are given a business card with your own name on it and are invited to hand them out to your friends with a free “haircut and Shave” coupon on the back. If the coupon is redeemed and the customer becomes a new member then the member who passed out the card gets a free month of service. It is a great deal for everyone. Members have an opportunity to do a favor for a friend and at the same time get real value awards for the gesture. The Club benefits in the form of referrals which we all know are one of the strongest methods of marketing.
Cross promotions between merchants also work. Examples are easy to see on a national level with American Express cross promoting with airlines but down at the local level the idea can be adapted too. A men’s retailer can cross promote with a woman’s retailer to provide gift opportunities to their clients and the gift doesn’t compete or hurt their own sales since it is to a different gender.
How can you use a loyalty program in your business? What steps need to take place to implement quickly?
Tags: branding agency, branding and marketing, branding companies, branding consultants, branding strategies, business development, business growth, business marketing, celebrity lawyer, personal branding
