1. Thanksgiving Cards: September is almost over and it is time to order your Thanksgiving “thank you” cards. We have long promoted sending these out to your clients because Thanksgiving is a universal holiday and it is perfect for giving … thanks! Thanksgiving cards can be funny, serious or fun — and the turkey isn’t sensitive. Order a bunch of cards, sit down with your address book, and write away. Try to say something more than just your name, and do not use an email card. I am talking about a physical card with real ink handwriting.
2. The Presidential election is November 7th: This means everyone will be thinking about the election so it is a perfect time to use it as a reference point in your correspondence or sales copy to customers. Remember, starting a sales letter using a point of reference already on the mind of the reader is a great way to engage the reader and avoid being thrown the “B Pile” or “C Pile” of their mail, which may never get read.
3. Look in your old ad file for an ad that worked before and brought in business. We all change our ads from time to time, and sometimes we forget ones that worked great but that we just stopped using for some reason. Yes, that was a mistake — but turn lemons into lemonade by pulling out the old ad and running it again. By the way, if it works again, keep using it this time until it stops making you money. A good ad is like printing money.
4. Speaking of printing money … if you find an ad in your business that works, consider offering it as a license to other people in your industry outside your market area. They will pay you for the right to run an ad that you can prove works. If you doubt this concept, just ask yourself if you would pay for an ad proven to produce instead of wasting money starting from scratch? Of course you would. If you need help putting this together and selling it to others, let us know. We can help you put one together.
5. Market More! You may not have heard this recently, but it’s a gentle reminder. Most people have a tendency to cut back on spending money for marketing when the economy slows. The only possible way I agree to that is if you have no idea of your ROI on your marketing dollar. If you do know that each time you implement a certain marketing strategy it brings you in a certain amount of money and profit, then you should increase your marketing — not cut back. If you do not know your ROI, then you need to find out, but that is a different story. Increase your marketing if you know your ROI is positive.















“When we first decided to work with Jack and Nick, we were skeptical that although they both had a lot of experience and were highly decorated with success, we wondered if they would be able to do the same for OUR business. Well, after working with them for just a few months, our business is racing forward on a growth plan that is bigger than we ever imagined. All I can say is that Jack and Nick were EXACTLY what we needed, when we needed it. If you’re looking to grow your business quickly, don’t wait any longer, hire Jack and Nick TODAY!”
- Heather Quillen, Co-Founder YoMedics™ 
“Hi this is Kimberlee Frank “The Real Estate Junkie” and I am writing to let you know how joining America’s PremierExperts® made a difference in my life. First off, I have shared the stage with a lot of people. However, it was always me having to impress my audience. Now, thanks to America’s PremierExperts®, I have a long list of credentials that allows me to get on any stage. The media coverage was out of this world. The friendship with Jack, Nick, and Lindsay is something that can not be replaced, we will always be connected. I have written many courses and wanted to write a book but never seemed to find time. With the help of America’s PremierExperts®, they made it happen and not in years but everything was done in just 12 months. I just wanted to say “Thanks”. I couldn’t have gotten this type of media coverage, book, and
I chose Dicks Nanton Agency for their track record and cross industry insight that will assist me in the growth of my company, I’m very excited to be working with seasoned pros.”
Ray Reiss, Founder, KeepMyParentsAtHome.com
“I chose Dicks Nanton Agency because they get it. A lot of people provide marketing and PR but I was impressed with their ability to understand what drives a customer to do business with you. That’s pretty rare. I really felt that I needed a fresh vision in my business to help us pull off the extraordinary for our clients. I’m looking to Dicks Nanton Agency to provide fresh insight into Florida Leisure Vacation Homes and to help me take it to the next level,”
I want to thank Nick and Jack for helping me make my dreams a reality. I came to them seeking advice for growing my business. Other people in the past have told me that my ideas and dreams for my business were unattainable. Jack and Nick teamed up with me to brand myself and have opened doors that, in the past, were closed. They have opened my mind to see all of the different ways to make my business successful and to take it to the next level. Thanks to them, today, I am in a position to achieve my business goals and am creating financial freedom for my family and my business partners.
Ronel Jumpp, CEO, Jumpp Investment Group LLC
