“When we first decided to work with Jack and Nick, we were skeptical that although they both had a lot of experience and were highly decorated with success, we wondered if they would be able to do the same for OUR business. Well, after working with them for just a few months, our business is racing forward on a growth plan that is bigger than we ever imagined. All I can say is that Jack and Nick were EXACTLY what we needed, when we needed it. If you’re looking to grow your business quickly, don’t wait any longer, hire Jack and Nick TODAY!”
- Heather Quillen, Co-Founder YoMedics™ 
“I chose Dicks Nanton Agency because they get it. A lot of people provide marketing and PR but I was impressed with their ability to understand what drives a customer to do business with you. That’s pretty rare. I really felt that I needed a fresh vision in my business to help us pull off the extraordinary for our clients. I’m looking to Dicks Nanton Agency to provide fresh insight into Florida Leisure Vacation Homes and to help me take it to the next level,”
Nick, We were interviewed live today by Fox 40 
“I mentioned to you while we were in Hollywood that the day before I came, I got a call from a producer who found me through a press release and my participation in America’s PremierExperts®. I had a phone interview and received an email inviting me out for an all expenses paid shoot for a TV show, where they want me to talk all about my business and what I do. I just wanted you to know how much I enjoy working with you all and think what you are doing is terrific. The fact is, what you guys are doing works. There is absolutely no way they would have found me, nor would I have this interview without you guys. The great thing is I can use whatever they produce in my arsenal now and hopefully get more interviews. So, again, thank you for everything—it works!!!”
–Jennifer Myers, Realtor, First Time Homebuyer Expert
I want to thank Nick and Jack for helping me make my dreams a reality. I came to them seeking advice for growing my business. Other people in the past have told me that my ideas and dreams for my business were unattainable. Jack and Nick teamed up with me to brand myself and have opened doors that, in the past, were closed. They have opened my mind to see all of the different ways to make my business successful and to take it to the next level. Thanks to them, today, I am in a position to achieve my business goals and am creating financial freedom for my family and my business partners.
Ronel Jumpp, CEO, Jumpp Investment Group LLC
When I met Nick and Jack, my business was called Total Census Solutions, which was relevant to the niche I first started in (Senior Housing), but to the rest of the world it was confusing and very forgettable. Just by reviewing my Bio, before we even had much time to speak, Nick and Jack shot back a bunch of ideas about how my business was really centered around getting people the maximum ROI in their advertising, and spun out The ROI Guy brand for me. In the past 2 years since they helped me reinvent my brand, my business has taken off! Now everywhere I go, people call me the ROI Guy, which is fun, however, the most important thing is they also know where to call when they need solutions for tracking their marketing campaigns and getting the greatest ROI! Oh yeah, and they also like to have a bit of fun too!
- Richard Seppala, The ROI Guy,
In every type of business, there is a gap in what the product or service provides the customer and what the customer really wants. We call this the Opportunity Gap.
Your job as the owner of a business – or even as an employee – is to find the opportunity gap and structure the exploitation of it to increase profits for the company.
It is easier to spot the opportunity gap by looking at some examples. After you learn to spot the gap, then focus your attention to your own business, and you may see an opportunity quickly.
Federal Express was built on the opportunity gap created by the post office snail mail delivery.
Dominos Pizza exploited the gap based on slow delivery and changed their policy to deliver in 30 minutes or less, guaranteed.
Re/Max Realty found an opportunity gap by paying real estate salesmen 100% of the commission.
By Owner Realty saw that percentage commissions were too high and filled the opportunity to help people sell their properties themselves.
Southwest Airlines exploited high fares and the uniformity in airlines.
Wal-Mart slashed prices and became the de facto choice of bargain hunters.
EBay brought auctions online, creating a unique marketplace.
There are hundreds of other businesses both large and small who found opportunity in a niche gap created in the marketplace. Sometimes, the gap is huge and allows great potential opportunity for the first mover who spots it. Sometimes, the gaps are small, but applied on a local level they can make a substantial return on investments. This occurs with lightening speed on the internet as entrepreneurs quickly move to take advantage of gaps.
Look at your business.
What are both you and your competitors not doing right now that could be exploited for additional gain?
What else do people who use your product or service need that they are not getting from you and have to go elsewhere to get?
These are questions to ask yourself on a regular basis until something changes and you see the opportunity gap. When you see it, act fast and try to protect your position by copyright, trademark, patent, or some other form of legal structure if you can. If you cannot do that, then move quickly and announce to the world that you are filling the gap. Fortunes have been made on less.
