Nick, We were interviewed live today by Fox 40 
“Hi this is Kimberlee Frank “The Real Estate Junkie” and I am writing to let you know how joining America’s PremierExperts® made a difference in my life. First off, I have shared the stage with a lot of people. However, it was always me having to impress my audience. Now, thanks to America’s PremierExperts®, I have a long list of credentials that allows me to get on any stage. The media coverage was out of this world. The friendship with Jack, Nick, and Lindsay is something that can not be replaced, we will always be connected. I have written many courses and wanted to write a book but never seemed to find time. With the help of America’s PremierExperts®, they made it happen and not in years but everything was done in just 12 months. I just wanted to say “Thanks”. I couldn’t have gotten this type of media coverage, book, and 
Jack & Nick have brought about more expansion in our business in the past three months than we thought possible. They got us to see the big picture while explaining everything along the way. Jack and Nick took the time to understand our business goals and tailored their approach to us. We wouldn’t trust our company with anyone else!
Jon Ruhff & Yeosh Bendayan – Push Button Productions LLC
When we first met Nick and Jack, we were floundering a little with our training business…we had all of the pieces, but didn’t have a cohesive vision or strategy of where it could take us. Since working with them, we have put more systems into our office, we are looking at the marketing (and the results of that marketing!) in a whole new light, our website actually looks like a professional did it, AND we have an awesome vision for our company that will allow us to retire in just a few short years. Sometimes we get so busy in the day to day “stuff” of our businesses that we forget to stop and look AT our businesses, The Dicks + Nanton Agency has afforded us an impartial outsiders’ view of our own business and the potential that it has.
Andy Tolbert, The Blue Jeans Broker, 
“Nick, the weekend in Hollywood was great… your program is terrific and I really appreciate the speakers you brought in.”
-Ben Glass
“I chose Dicks Nanton Agency because they get it. A lot of people provide marketing and PR but I was impressed with their ability to understand what drives a customer to do business with you. That’s pretty rare. I really felt that I needed a fresh vision in my business to help us pull off the extraordinary for our clients. I’m looking to Dicks Nanton Agency to provide fresh insight into Florida Leisure Vacation Homes and to help me take it to the next level,”
The value of what a personality brings to a brand is normally calculated in terms of immediacy. What does the addition of the personality do to current sales revenue?
In the current issue of Forbes Magazine (September 2009) another method of valuation is discussed which makes personal branding or celebrity branding even more valuable. This valuation is called “incremental value” and it is viewed as the value brought to a business not just in terms of a current sales increase, but overall company valuations for potential sale of the business itself.
The article focus on the increased value of three NFL football teams – the Patriots, Jets and Cowboys after they hired Coach Bill Parcells to turn around their football team. It then demonstrated the economic effect of that hiring to their overall corporate value.
During the Parcells tenure with the teams their total value increased by $1 billion dollars; which was $300 million more than the increased value they would have gained if their appreciation had merely tracked that of the entire league. Frankly, that number did not even allow for the fact that for at least some period of time there would be an added residual increase after Parcells left the team.
Naturally, it isn’t fair to say that it was just the fact that Parcells was promoted as the new Coach that increased the value of the team, because it was his coaching and performance that did the job. The better the team did, the higher the ticket prices were ,as well as the prices of other products. Overall sales increased as well, leading to higher valuations. Nevertheless, the name ”Parcells” now carries with it a value of its own, and that is the essence of the value of personal branding. This is true in football, business or even politics for that matter. At some point, the name becomes the brand and it has an intrinsic value of its own.
The conclusion we want to bring out to this study is the fact that personal branding or celebrity branding has many values including the pull and name recognition to catapult any business or professional practice. Don’t minimize the value as just a short-term boost but instead, see the longer term value added for yourself and your business.
Tags: branding agency, branding and marketing, branding companies, branding consultants, branding strategies, business development, business growth, business marketing, celebrity lawyer, personal branding
