“I mentioned to you while we were in Hollywood that the day before I came, I got a call from a producer who found me through a press release and my participation in America’s PremierExperts®. I had a phone interview and received an email inviting me out for an all expenses paid shoot for a TV show, where they want me to talk all about my business and what I do. I just wanted you to know how much I enjoy working with you all and think what you are doing is terrific. The fact is, what you guys are doing works. There is absolutely no way they would have found me, nor would I have this interview without you guys. The great thing is I can use whatever they produce in my arsenal now and hopefully get more interviews. So, again, thank you for everything—it works!!!”
–Jennifer Myers, Realtor, First Time Homebuyer Expert
“I chose Dicks Nanton Agency because they get it. A lot of people provide marketing and PR but I was impressed with their ability to understand what drives a customer to do business with you. That’s pretty rare. I really felt that I needed a fresh vision in my business to help us pull off the extraordinary for our clients. I’m looking to Dicks Nanton Agency to provide fresh insight into Florida Leisure Vacation Homes and to help me take it to the next level,”
“Hi this is Kimberlee Frank “The Real Estate Junkie” and I am writing to let you know how joining America’s PremierExperts® made a difference in my life. First off, I have shared the stage with a lot of people. However, it was always me having to impress my audience. Now, thanks to America’s PremierExperts®, I have a long list of credentials that allows me to get on any stage. The media coverage was out of this world. The friendship with Jack, Nick, and Lindsay is something that can not be replaced, we will always be connected. I have written many courses and wanted to write a book but never seemed to find time. With the help of America’s PremierExperts®, they made it happen and not in years but everything was done in just 12 months. I just wanted to say “Thanks”. I couldn’t have gotten this type of media coverage, book, and 
Nick, We were interviewed live today by Fox 40 
Jack & Nick have brought about more expansion in our business in the past three months than we thought possible. They got us to see the big picture while explaining everything along the way. Jack and Nick took the time to understand our business goals and tailored their approach to us. We wouldn’t trust our company with anyone else!
Jon Ruhff & Yeosh Bendayan – Push Button Productions LLC
“Nick, the weekend in Hollywood was great… your program is terrific and I really appreciate the speakers you brought in.”
-Ben Glass
I have driven Mercedes cars for about 10 years. The last three have been a SL55 AMG, and I mention that only to let you know they weren’t a bad sale for my dealer. Even though one of the cars wasn’t actually purchased from the dealer they do get all of the warranty work on the car as well as the sale of the extended warranty. Frankly, I am a good customer and they treat me well giving me one of those wonderful perks of a “loaner” car when needed. That’s the good news.
The bad news is that the car they loan me is a very nice… Honda Accord.
Ok, I know, I sound ungrateful, but I’m not. I am trying to teach lessons on branding and this is one they haven’t learned. I don’t want you making the same mistake. “Never cheapen your brand.“
Please note: There is nothing wrong with Accords. I actually owned one many years ago. However, if I am selling Mercedes and am giving an Accord to my good clients look what I am saying to them:
1. An Accord is a good car and you might want to consider it if you want to save some money (like during a recession).
2. And Accord is dependable which is why we loan it out.
3. You are a good customer but not good enough for us to loan one of our Mercedes to.
In addition to these non verbal messages (none of which you would really want to convey), they are also missing out on a “prime” opportunity; put me into one of their new cars and have a customer service (aka salesman) go over the car before I drive it off so I “properly understand how to use all of the wonderful new features.” And, when I return, meet me and see what I thought about the experience. Two chances to test my sales pulse. Two chances they get without having to spend money to market to customers just to “try” and get them to come test drive their cars. They spend lots of money normally doing this and they could do it spending no money and giving happy experiences to customers getting service done at the same time.
Hopefully, you aren’t making this same type of mistake with your customers but it is always profitable to stop and look at things you are doing that could be viewed differently than intended. Sometimes it is the case of using the wrong person in a relationship role; sometimes it is an error in the sales choreography your company uses that conveys an unintended and unwanted message. Take a moment, “walk your business” and see if you need to corrected and unintended mistake.
Happy Branding!
Tags: branding agency, branding and marketing, branding companies, branding consultants, branding strategies, business development, business growth, business marketing, celebrity lawyer, personal branding
