Nick Nanton, Esq. co-founder of the Celebrity Branding Agency™, was recently quoted in an article on TheStreet.com about celebrity marketing and branding of alcohol products.
Orlando, Fla. – July 22, 2009 – Nick Nanton, Esq., The Celebrity Lawyer and co-founder of the Celebrity Branding Agency™, a franchisor of independently owned and operated Media, Marketing & PR agencies across the country, was recently interviewed about his opinion on the effectiveness of celebrities marketing and branding adult beverages.
The article, written by Jason Notte, called “So Over It: Celebrity Booze,” was a feature article on TheStreet.com and discusses the growing trend of celebrities using their brand to market adult beverages. Notte sites examples of Justin Timberlake having his own tequila, Kid Rock having his own beer, and Diddy getting a 50% share of Diageo’s Ciroc Vodka. These branding strategies have helped boost an otherwise shrinking market.
The article quotes celebrity branding expert and branding consultant, Nick Nanton, Esq. saying, “You don’t want people thinking about the name Ciroc, you want them thinking about Diddy.” “He ideally wants them to go buy a bottle of Diddy,” Nick continued.
Nick Nanton, Esq., The Celebrity Lawyer and co-founder of The Celebrity Branding Agency™ specializes in Celebrity Branding® entrepreneurs, authors, speakers and professionals as celebrity experts in their field of business and helps them expand nationwide.
In the Article, Jason Notte writes, “Perhaps no one has had more success cashing in on celebrity alcohol than Drinks Americas. The company partnered with Donald Trump on vodka and with Willie Nelson on Old Whiskey River Bourbon. Their celebrity cache lessened brand-building promotion costs and increased the chance of someone trying a shot.”
“If there wasn’t demand for such products, Drinks Americas certainly created it. Trump’s line sold 100,000 cases in its first year, while Willie has been good for 7,000 cases a year since launching in 2001,” continued Notte.
To read the full article, please visit http://www.thestreet.com/story/10546862/2/so-over-it-celebrity-booze.html
To find out more about and Nick Nanton, please visit http://www.CelebrityBrandingAgency.com and http://www.NickNanton.com
The Celebrity Branding Agency™:
The Celebrity Branding Agency™ is a Media, Marketing & PR agency that guarantees results and specializes in Celebrity Branding® entrepreneurs, authors, speakers and professionals as celebrity experts in their field of business and helps them expand nationwide. JW Dicks, Esq. & Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, focus on helping their clients build fan bases that can be monetized through their unique blend of Media, Marketing & PR…Guaranteed™. For more information about The Celebrity Branding Agency™ visit http://www.CelebrityBrandingAgency.com
About Nick Nanton, Esq.:
Known as “The Celebrity Lawyer” for his role in promoting, marketing and creating Celebrity Experts across such diversified fields as entertainment, health and fitness, law, medicine, personal development, finance, and real estate, Nick represents many top Celebrity Experts and serves as the Producer of America’s PremierExperts™ television show. He also produces The Next Big Thing™ radio show, designed to recognize the top Celebrity Experts and bring their solutions to consumers and media outlets alike.
Nick is the co-author of the best-selling book, Celebrity Branding You™ and serves as editor and publisher of Celebrity Press™, a publishing company that produces and releases books by top Celebrity Experts. Nick and his longtime business and law partner, JW Dicks, Esq., use their proprietary Celebrity Branding® process to help entrepreneurs, professionals, CEOs, authors and professional speakers realize their dreams of becoming Celebrity Experts, create multiple revenue streams through IDEA Marketing™, and ultimately grow their organizations based on their teachings and systems.
The CEO of the Celebrity Branding Agency™, Nick, along with partners JW Dicks, Esq. and Lindsay Glass, develop online fan bases for their clients through CelebritySites.com, while coaching those who desire to reach Celebrity Expert status through their unique Ultimate Celebrity Branding Experience™ program.
Nick’s impressive path of professional accomplishments has not just set industry standards, but has propelled him into the national spotlight. Nick has been named “Best of the Bar” and has even been referred to as “One of Orlando’s Top 10 Young and Powerful.” Prior to his days as an attorney, Nick spent more than a decade immersed in the entertainment industry. As an award-winning songwriter and television producer, he has worked on projects and negotiated deals from large-scale events to reality television shows—involving celebrities from a wide array of genres including President George H.W. Bush, Bill Cosby, Bill Rancic, season one winner of NBC’s hit TV show “The Apprentice”, Don Shula of the Miami Dolphins, Legendary College Basketball Coach Bobby Knight and Rock ‘n Roll Hall of Famer, Multi-Platinum Recording Artist/Songwriter and Drummer for Tom Petty and the Heartbreakers, Stan Lynch, among others.
Through his experience with celebrities, Nick has “cracked the celebrity code” allowing him to propel his clients to celebrity status in their business niche, increasing their profits and locking out their competition.
With a reputation as an energetic speaker and author, Nick’s work entails the Dicks & Nanton Business Law Library, as well as the educational courses 7 Secrets to Making Real Money with Your Music (co-authored with Bob Baker, author of the Guerilla Music Guide to Music & Marketing), Celebrity Franchising You™ and Blueprint to Millions.
Nick has been featured in USA Today, The New York Times, Entrepreneur® Magazine, and many more national publications on subjects ranging from branding, marketing and law, to American Idol.
Nick currently serves as Managing Director at the Law Firm of Dicks & Nanton P.A., is a member of the Florida Bar, holds a JD from the University of Florida Levin College of Law, as well as a BSBA in Finance from the University of Florida’s prestigious Warrington College of Business.
Prior to founding the Dicks & Nanton companies, Nick served as CEO of Cinemark Music Group LLC, a subsidiary of Cinemark USA, Inc., one of the largest motion picture exhibitors in North America with 3,288 screens in 33 States and Internationally. He is the past Chairman of the Orange County Bar Association’s Entertainment Law Committee, serves on the Executive Council of the Entertainment, Arts and Sports Law Section of the Florida Bar, the Board of the Florida Hospital Foundation and is a member of Florida Blue Key – Florida’s Oldest and Most Prestigious Leadership Honorary.
Nick is a member of The National Academy of Recording Arts & Sciences (NARAS, Home to The GRAMMYs) and casts a vote on the annual GRAMMY® Awards and spends his spare time rooting for the Florida Gators with his wife Kristina, and their two sons, Brock and Bowen. For more information about Nanton visit http://www.NickNanton.com.















“Hi this is Kimberlee Frank “The Real Estate Junkie” and I am writing to let you know how joining America’s PremierExperts® made a difference in my life. First off, I have shared the stage with a lot of people. However, it was always me having to impress my audience. Now, thanks to America’s PremierExperts®, I have a long list of credentials that allows me to get on any stage. The media coverage was out of this world. The friendship with Jack, Nick, and Lindsay is something that can not be replaced, we will always be connected. I have written many courses and wanted to write a book but never seemed to find time. With the help of America’s PremierExperts®, they made it happen and not in years but everything was done in just 12 months. I just wanted to say “Thanks”. I couldn’t have gotten this type of media coverage, book, and 
When we first met Nick and Jack, we were floundering a little with our training business…we had all of the pieces, but didn’t have a cohesive vision or strategy of where it could take us. Since working with them, we have put more systems into our office, we are looking at the marketing (and the results of that marketing!) in a whole new light, our website actually looks like a professional did it, AND we have an awesome vision for our company that will allow us to retire in just a few short years. Sometimes we get so busy in the day to day “stuff” of our businesses that we forget to stop and look AT our businesses, The Dicks + Nanton Agency has afforded us an impartial outsiders’ view of our own business and the potential that it has.
Andy Tolbert, The Blue Jeans Broker,
When I met Nick and Jack, my business was called Total Census Solutions, which was relevant to the niche I first started in (Senior Housing), but to the rest of the world it was confusing and very forgettable. Just by reviewing my Bio, before we even had much time to speak, Nick and Jack shot back a bunch of ideas about how my business was really centered around getting people the maximum ROI in their advertising, and spun out The ROI Guy brand for me. In the past 2 years since they helped me reinvent my brand, my business has taken off! Now everywhere I go, people call me the ROI Guy, which is fun, however, the most important thing is they also know where to call when they need solutions for tracking their marketing campaigns and getting the greatest ROI! Oh yeah, and they also like to have a bit of fun too!
- Richard Seppala, The ROI Guy,
“I mentioned to you while we were in Hollywood that the day before I came, I got a call from a producer who found me through a press release and my participation in America’s PremierExperts®. I had a phone interview and received an email inviting me out for an all expenses paid shoot for a TV show, where they want me to talk all about my business and what I do. I just wanted you to know how much I enjoy working with you all and think what you are doing is terrific. The fact is, what you guys are doing works. There is absolutely no way they would have found me, nor would I have this interview without you guys. The great thing is I can use whatever they produce in my arsenal now and hopefully get more interviews. So, again, thank you for everything—it works!!!”
–Jennifer Myers, Realtor, First Time Homebuyer Expert
I want to thank Nick and Jack for helping me make my dreams a reality. I came to them seeking advice for growing my business. Other people in the past have told me that my ideas and dreams for my business were unattainable. Jack and Nick teamed up with me to brand myself and have opened doors that, in the past, were closed. They have opened my mind to see all of the different ways to make my business successful and to take it to the next level. Thanks to them, today, I am in a position to achieve my business goals and am creating financial freedom for my family and my business partners.
Ronel Jumpp, CEO, Jumpp Investment Group LLC
“I chose Dicks Nanton Agency because they get it. A lot of people provide marketing and PR but I was impressed with their ability to understand what drives a customer to do business with you. That’s pretty rare. I really felt that I needed a fresh vision in my business to help us pull off the extraordinary for our clients. I’m looking to Dicks Nanton Agency to provide fresh insight into Florida Leisure Vacation Homes and to help me take it to the next level,”
