Co-Authors Of ‘Celebrity Branding You’ And Founders of ‘America’s PremierExperts™’ Tap Into New Model Of Celeb-Driven Media To Make Business People ‘Stars’ And Drive Mass Awareness Of Products And Services
Orlando, Fla. – March 26, 2009 – Every summer, thousands of people brave the odds in hopes of becoming the next American Idol. The show, watched by over 30 million a week, taps into our collective fantasy that is truly the 2000s version of the American Dream: that ordinary people can outlast the competition and become stars.
You may not be able to sing like Kelly Clarkson or Carrie Underwood, but no worries. If you’re a doctor, lawyer, dentist, fitness guru, photographer, real estate or financial whiz, CEO or a small businessperson and you’ve got the goods, you’re one step away from being a business celebrity thanks to The New Kings of Hollywood, J.W. Dicks and Nick Nanton.
Florida based attorneys by trade, Dicks and Nanton, principals in Dicks, Nanton & Glass Celebrity Branding Agency™, co-authors of the bestselling book Celebrity Branding YOU™ and co-producers of the TV enterprise America’s PremierExperts™, are dedicated to developing the Celebrity Branding® potential of their clients.
Tapping into the distinctly 2000s era zeitgeist—maybe it all started with “Survivor” in 2000–that embraces the notion that regular Joes can become media icons, the duo creates “niche busters, not blockbusters.” They accomplish this by discovering what’s unique about their clients and prepping them to become celebrity experts in their niche.
Breaking fertile new ground in the realm of global minded business development, Dicks and Nanton meld traditional outlets of print and television with the burgeoning world of online social media to create momentum, generate buzz and drive attention to their clients.
The next step for these clients is taking their newfound exposure to grow celebrity status and applying it to the ever-growing network of online outlets that are now launching celebrities of all types.
“The secret formula is taking the credits we help them get in mass media and inserting them into targeted media,” says Nanton, “which puts the business celebrity in front of consumers who are hungry for what they offer and turns them from ‘unwelcome pest’ to ‘welcome guest’ in the eyes of their prospects.”
For more information please visit http://www.CelebrityBrandingAgency.com















When we first met Nick and Jack, we were floundering a little with our training business…we had all of the pieces, but didn’t have a cohesive vision or strategy of where it could take us. Since working with them, we have put more systems into our office, we are looking at the marketing (and the results of that marketing!) in a whole new light, our website actually looks like a professional did it, AND we have an awesome vision for our company that will allow us to retire in just a few short years. Sometimes we get so busy in the day to day “stuff” of our businesses that we forget to stop and look AT our businesses, The Dicks + Nanton Agency has afforded us an impartial outsiders’ view of our own business and the potential that it has.
Andy Tolbert, The Blue Jeans Broker, 
“I mentioned to you while we were in Hollywood that the day before I came, I got a call from a producer who found me through a press release and my participation in America’s PremierExperts®. I had a phone interview and received an email inviting me out for an all expenses paid shoot for a TV show, where they want me to talk all about my business and what I do. I just wanted you to know how much I enjoy working with you all and think what you are doing is terrific. The fact is, what you guys are doing works. There is absolutely no way they would have found me, nor would I have this interview without you guys. The great thing is I can use whatever they produce in my arsenal now and hopefully get more interviews. So, again, thank you for everything—it works!!!”
–Jennifer Myers, Realtor, First Time Homebuyer Expert
Jack & Nick have brought about more expansion in our business in the past three months than we thought possible. They got us to see the big picture while explaining everything along the way. Jack and Nick took the time to understand our business goals and tailored their approach to us. We wouldn’t trust our company with anyone else!
Jon Ruhff & Yeosh Bendayan – Push Button Productions LLC
Nick, We were interviewed live today by Fox 40
“Nick, the weekend in Hollywood was great… your program is terrific and I really appreciate the speakers you brought in.”
-Ben Glass
When I met Nick and Jack, my business was called Total Census Solutions, which was relevant to the niche I first started in (Senior Housing), but to the rest of the world it was confusing and very forgettable. Just by reviewing my Bio, before we even had much time to speak, Nick and Jack shot back a bunch of ideas about how my business was really centered around getting people the maximum ROI in their advertising, and spun out The ROI Guy brand for me. In the past 2 years since they helped me reinvent my brand, my business has taken off! Now everywhere I go, people call me the ROI Guy, which is fun, however, the most important thing is they also know where to call when they need solutions for tracking their marketing campaigns and getting the greatest ROI! Oh yeah, and they also like to have a bit of fun too!
- Richard Seppala, The ROI Guy, 