Co-Authors Of ‘Celebrity Branding You’ And Founders of ‘America’s PremierExperts™’ Tap Into New Model Of Celeb-Driven Media To Make Business People ‘Stars’ And Drive Mass Awareness Of Products And Services
Orlando, Fla. – March 26, 2009 – Every summer, thousands of people brave the odds in hopes of becoming the next American Idol. The show, watched by over 30 million a week, taps into our collective fantasy that is truly the 2000s version of the American Dream: that ordinary people can outlast the competition and become stars.
You may not be able to sing like Kelly Clarkson or Carrie Underwood, but no worries. If you’re a doctor, lawyer, dentist, fitness guru, photographer, real estate or financial whiz, CEO or a small businessperson and you’ve got the goods, you’re one step away from being a business celebrity thanks to The New Kings of Hollywood, J.W. Dicks and Nick Nanton.
Florida based attorneys by trade, Dicks and Nanton, principals in Dicks, Nanton & Glass Celebrity Branding Agency™, co-authors of the bestselling book Celebrity Branding YOU™ and co-producers of the TV enterprise America’s PremierExperts™, are dedicated to developing the Celebrity Branding® potential of their clients.
Tapping into the distinctly 2000s era zeitgeist—maybe it all started with “Survivor” in 2000–that embraces the notion that regular Joes can become media icons, the duo creates “niche busters, not blockbusters.” They accomplish this by discovering what’s unique about their clients and prepping them to become celebrity experts in their niche.
Breaking fertile new ground in the realm of global minded business development, Dicks and Nanton meld traditional outlets of print and television with the burgeoning world of online social media to create momentum, generate buzz and drive attention to their clients.
The next step for these clients is taking their newfound exposure to grow celebrity status and applying it to the ever-growing network of online outlets that are now launching celebrities of all types.
“The secret formula is taking the credits we help them get in mass media and inserting them into targeted media,” says Nanton, “which puts the business celebrity in front of consumers who are hungry for what they offer and turns them from ‘unwelcome pest’ to ‘welcome guest’ in the eyes of their prospects.”
For more information please visit http://www.CelebrityBrandingAgency.com















“The Celebrity Branding folks are all professionals in every sense of the word. From start to finish, they have always been a class act. They have guided us, inspired us and most important, looked out for us. And they have great morals and ethics to boot!”
- Dr. Gayle Carson, The Spunky Old Broad

When I met Nick and Jack, my business was called Total Census Solutions, which was relevant to the niche I first started in (Senior Housing), but to the rest of the world it was confusing and very forgettable. Just by reviewing my Bio, before we even had much time to speak, Nick and Jack shot back a bunch of ideas about how my business was really centered around getting people the maximum ROI in their advertising, and spun out The ROI Guy brand for me. In the past 2 years since they helped me reinvent my brand, my business has taken off! Now everywhere I go, people call me the ROI Guy, which is fun, however, the most important thing is they also know where to call when they need solutions for tracking their marketing campaigns and getting the greatest ROI! Oh yeah, and they also like to have a bit of fun too!
- Richard Seppala, The ROI Guy,
“Nick, the weekend in Hollywood was great… your program is terrific and I really appreciate the speakers you brought in.”
-Ben Glass
“Hi this is Kimberlee Frank “The Real Estate Junkie” and I am writing to let you know how joining America’s PremierExperts® made a difference in my life. First off, I have shared the stage with a lot of people. However, it was always me having to impress my audience. Now, thanks to America’s PremierExperts®, I have a long list of credentials that allows me to get on any stage. The media coverage was out of this world. The friendship with Jack, Nick, and Lindsay is something that can not be replaced, we will always be connected. I have written many courses and wanted to write a book but never seemed to find time. With the help of America’s PremierExperts®, they made it happen and not in years but everything was done in just 12 months. I just wanted to say “Thanks”. I couldn’t have gotten this type of media coverage, book, and
When we first met Nick and Jack, we were floundering a little with our training business…we had all of the pieces, but didn’t have a cohesive vision or strategy of where it could take us. Since working with them, we have put more systems into our office, we are looking at the marketing (and the results of that marketing!) in a whole new light, our website actually looks like a professional did it, AND we have an awesome vision for our company that will allow us to retire in just a few short years. Sometimes we get so busy in the day to day “stuff” of our businesses that we forget to stop and look AT our businesses, The Dicks + Nanton Agency has afforded us an impartial outsiders’ view of our own business and the potential that it has.
Andy Tolbert, The Blue Jeans Broker,
I chose Dicks Nanton Agency for their track record and cross industry insight that will assist me in the growth of my company, I’m very excited to be working with seasoned pros.”
Ray Reiss, Founder, KeepMyParentsAtHome.com
