Personal Branding Expert J.W. Dicks Publishes New Article Discussing The Importance Of Specialization
JW Dicks, Founder of Dicks and Nanton Celebrity Branding Agency, a Personal Branding company, discusses the difference between a generalist and a specialist and explains why specialization is critical for branding success.
Orlando, FL – May 25, 2011- J.W. Dicks, Founder of Dicks and Nanton Celebrity Branding Agency®, a Personal Branding company, recently published an article on his website (www.jwdicks.com) noting the difference between a generalist and a specialist. The article, titled “Personal Branding Tips: Generalist vs. Specialist,” explains the importance of building a specialized personal brand.
J.W. Dicks writes, “It’s better to do one thing, and to do it well, than to dabble in a wide variety of services. To understand why this is the case, put yourself in a customer’s shoes.”
Dicks and Nanton Celebrity Branding Agency® specializes in Personal Branding. They help clients to elevate their recognition and credibility in their business or professional niche.
The entire article can be found at http://www.jwdicks.com/articles/personal-branding-tips-generalist-vs-specialist.php
About J.W. Dicks:
J.W. Dicks, Esq. is America’s foremost authority on Personal Branding for Business Development. He has developed some of the most successful mass media and multi-channel business marketing campaigns in the country and built multi-million dollar businesses on the back of them.
J.W. represents some of the top marketers and professional experts in the world in the growth of their businesses using online and offline business development systems, social media, multi-dimensional marketing, franchising and strategic legal structure to accomplish their goals and capitalize on the assets they create.
A “Best Selling” author with more than 14 published books, and hundreds of articles, J.W. has also been quoted or appeared in Newsweek, The Wall street Journal, USA Today, NBC, ABC, CBS, and FOX affiliates as well as Entrepreneur’s Start-Up Magazine, Forbes.com, CNN.com, and many other national and local media outlets.
In addition to coaching and consulting for clients nationwide on business development and legal strategies, J.W. is also a successful entrepreneur living in the trenches himself. He has built his own businesses, with annual sales exceeding $35 Million, developed real estate in excess of $200 Million and created and sold intellectual property rights for as much as $1.8 Million.
J.W. is a graduate of the University of Florida and George Mason College of Law. He is a member of the American Bar Association, NASD, National Association of Realtors, Florida Bar, Virginia Bar, and services on the Board of Directors of the National Academy of Best-Selling Authors, and America’s PremiereExperts.
J.W.’s business address is in Orlando, and his play address is at his beach house where he spends as much time as he can with his wife of 39 years, Linda, and their two Yorkies. His major hobby is fishing… although the fish are rumored to be safe.
JWDicks@DicksNanton.com • 800.980.1626