ADWEEK: Business Leaders Most Persuasive Celebrity Endorsers

I just got this from Michael Fishman at Juniper Pond Media:

It's an article written by AdWeek that shows that Business Leaders are the "Most Persuasive" Celebrity Endorsers of products in ads. Business Leaders Ranked Highest with 37% of the "Most Persuasive" vote, followed by athletes (21 percent), TV/movie stars (18 percent), singers/musicians (14 percent) and former political figures (10 percent).

Read the entire article here:
http://www.adweek.com/aw/content_display/data-center/research/e3i26911e62ce1ee0f7592607732d0b6d57

So, that leads me to the question, what are you doing to become the business celebrity that endorses your own products or services?! If nothing, you need to start seriously considering it.