ADWEEK: Business Leaders Most Persuasive Celebrity Endorsers
I just got this from Michael Fishman at Juniper Pond Media:
It's an article written by AdWeek that shows that Business Leaders are the "Most Persuasive" Celebrity Endorsers of products in ads. Business Leaders Ranked Highest with 37% of the "Most Persuasive" vote, followed by athletes (21 percent), TV/movie stars (18 percent), singers/musicians (14 percent) and former political figures (10 percent).
Read the entire article here:
So, that leads me to the question, what are you doing to become the business celebrity that endorses your own products or services?! If nothing, you need to start seriously considering it.