When we first met Nick and Jack, we were floundering a little with our training business…we had all of the pieces, but didn’t have a cohesive vision or strategy of where it could take us. Since working with them, we have put more systems into our office, we are looking at the marketing (and the results of that marketing!) in a whole new light, our website actually looks like a professional did it, AND we have an awesome vision for our company that will allow us to retire in just a few short years. Sometimes we get so busy in the day to day “stuff” of our businesses that we forget to stop and look AT our businesses, The Dicks + Nanton Agency has afforded us an impartial outsiders’ view of our own business and the potential that it has.
Andy Tolbert, The Blue Jeans Broker, 
I chose Dicks Nanton Agency for their track record and cross industry insight that will assist me in the growth of my company, I’m very excited to be working with seasoned pros.”
Ray Reiss, Founder, KeepMyParentsAtHome.com
“When we first decided to work with Jack and Nick, we were skeptical that although they both had a lot of experience and were highly decorated with success, we wondered if they would be able to do the same for OUR business. Well, after working with them for just a few months, our business is racing forward on a growth plan that is bigger than we ever imagined. All I can say is that Jack and Nick were EXACTLY what we needed, when we needed it. If you’re looking to grow your business quickly, don’t wait any longer, hire Jack and Nick TODAY!”
- Heather Quillen, Co-Founder YoMedics™ 
“I chose Dicks Nanton Agency because they get it. A lot of people provide marketing and PR but I was impressed with their ability to understand what drives a customer to do business with you. That’s pretty rare. I really felt that I needed a fresh vision in my business to help us pull off the extraordinary for our clients. I’m looking to Dicks Nanton Agency to provide fresh insight into Florida Leisure Vacation Homes and to help me take it to the next level,”
When I met Nick and Jack, my business was called Total Census Solutions, which was relevant to the niche I first started in (Senior Housing), but to the rest of the world it was confusing and very forgettable. Just by reviewing my Bio, before we even had much time to speak, Nick and Jack shot back a bunch of ideas about how my business was really centered around getting people the maximum ROI in their advertising, and spun out The ROI Guy brand for me. In the past 2 years since they helped me reinvent my brand, my business has taken off! Now everywhere I go, people call me the ROI Guy, which is fun, however, the most important thing is they also know where to call when they need solutions for tracking their marketing campaigns and getting the greatest ROI! Oh yeah, and they also like to have a bit of fun too!
- Richard Seppala, The ROI Guy, 
Nick, We were interviewed live today by Fox 40 
“The Celebrity Branding folks are all professionals in every sense of the word. From start to finish, they have always been a class act. They have guided us, inspired us and most important, looked out for us. And they have great morals and ethics to boot!”
- Dr. Gayle Carson, The Spunky Old Broad
What is that one mistake that people, usually unknowingly, make when it comes to marketing themselves?
Press play below to find out!
I was talking to a client the other day and I realized something that I wanted to share with you. It’s the concept of the Audience of One.
As most of you know, my background is in the music business, and in the music business, everyone wants what? A record deal! In the business world, I found that everyone wants a book publishing deal and seemingly everyone in the world wants a reality television show deal. Why is that?
Well, when I really break it down, I’ve come to discover it’s because everyone thinks that if they get that record deal, that book publishing deal or that reality show deal, it’ll make all their marketing problems go away because someone else will then be in charge of marketing them, exposing them, and making their business grow.
Well, if you can’t figure out already– that’s absolutely false! I can tell you from the music business, a lot of bands work hard, and they finally get a record deal only to get “shelved.” They record a record—if they even get to producing the record, the record company may decide to use someone else’s record instead of yours. I actually have a friend who had signed a record deal and their record hit the label president’s desk the same day as the record of guess who? Barney the purple dinosaur. I’m going to let you guess which record got released, because it was a guaranteed money maker and which one got shelved. Three years of their life gone now from the time they signed the record deal, until the record got shelved, they then got let go from their deal and the band was in shambles.
Book Publishing deals—most of the time, when you get a book publishing deal, if you’re lucky enough to get the deal, when it comes time to release the book, the publishing company will meet with you and say, “So, what are your plans for marketing this book?” And you’re like, “well, I don’t know, I thought that was your job” and they will argue that it’s really your job. It’s a vicious cycle! Ninety-nine percent of books never get marketed well.
And again, we see the same problem with reality television show deals, why would you focus all your time building a business and trying to get to the pitch stage and trying to get a network to buy in on the stuff. It’s going to take you years, and likely it will never see the light of day. That’s what the Audience of One is. Why would you ever focus your time and effort trying to reach an audience of one—one executive, one book publisher, one record label—when you could be spending the same amount of time and effort building a true audience that will listen to you that you can nurture that will want everything you have to offer. If you take the time to build your audience, you build your value.
I’ll say that again, if you take the time to build your audience, you build your value!
So my encouragement to you is instead of thinking that there’s a cure-all pill for everything– that you need the record deal, you need the publishing deal or you need the TV deal, forget about that and start today! You can put out a record without a record label. You can put out a book without a major publishing company. You can have a TV show on the internet. So, instead of focusing on finding the one guy behind the desk that you think can change your life, take your time to build an audience of thousands, tens of thousands, hundreds of thousands instead of just looking for the audience of one.
