“I mentioned to you while we were in Hollywood that the day before I came, I got a call from a producer who found me through a press release and my participation in America’s PremierExperts®. I had a phone interview and received an email inviting me out for an all expenses paid shoot for a TV show, where they want me to talk all about my business and what I do. I just wanted you to know how much I enjoy working with you all and think what you are doing is terrific. The fact is, what you guys are doing works. There is absolutely no way they would have found me, nor would I have this interview without you guys. The great thing is I can use whatever they produce in my arsenal now and hopefully get more interviews. So, again, thank you for everything—it works!!!”
–Jennifer Myers, Realtor, First Time Homebuyer Expert
Jack & Nick have brought about more expansion in our business in the past three months than we thought possible. They got us to see the big picture while explaining everything along the way. Jack and Nick took the time to understand our business goals and tailored their approach to us. We wouldn’t trust our company with anyone else!
Jon Ruhff & Yeosh Bendayan – Push Button Productions LLC
I want to thank Nick and Jack for helping me make my dreams a reality. I came to them seeking advice for growing my business. Other people in the past have told me that my ideas and dreams for my business were unattainable. Jack and Nick teamed up with me to brand myself and have opened doors that, in the past, were closed. They have opened my mind to see all of the different ways to make my business successful and to take it to the next level. Thanks to them, today, I am in a position to achieve my business goals and am creating financial freedom for my family and my business partners.
Ronel Jumpp, CEO, Jumpp Investment Group LLC
“Hi this is Kimberlee Frank “The Real Estate Junkie” and I am writing to let you know how joining America’s PremierExperts® made a difference in my life. First off, I have shared the stage with a lot of people. However, it was always me having to impress my audience. Now, thanks to America’s PremierExperts®, I have a long list of credentials that allows me to get on any stage. The media coverage was out of this world. The friendship with Jack, Nick, and Lindsay is something that can not be replaced, we will always be connected. I have written many courses and wanted to write a book but never seemed to find time. With the help of America’s PremierExperts®, they made it happen and not in years but everything was done in just 12 months. I just wanted to say “Thanks”. I couldn’t have gotten this type of media coverage, book, and 
When I met Nick and Jack, my business was called Total Census Solutions, which was relevant to the niche I first started in (Senior Housing), but to the rest of the world it was confusing and very forgettable. Just by reviewing my Bio, before we even had much time to speak, Nick and Jack shot back a bunch of ideas about how my business was really centered around getting people the maximum ROI in their advertising, and spun out The ROI Guy brand for me. In the past 2 years since they helped me reinvent my brand, my business has taken off! Now everywhere I go, people call me the ROI Guy, which is fun, however, the most important thing is they also know where to call when they need solutions for tracking their marketing campaigns and getting the greatest ROI! Oh yeah, and they also like to have a bit of fun too!
- Richard Seppala, The ROI Guy, 
When we first met Nick and Jack, we were floundering a little with our training business…we had all of the pieces, but didn’t have a cohesive vision or strategy of where it could take us. Since working with them, we have put more systems into our office, we are looking at the marketing (and the results of that marketing!) in a whole new light, our website actually looks like a professional did it, AND we have an awesome vision for our company that will allow us to retire in just a few short years. Sometimes we get so busy in the day to day “stuff” of our businesses that we forget to stop and look AT our businesses, The Dicks + Nanton Agency has afforded us an impartial outsiders’ view of our own business and the potential that it has.
Andy Tolbert, The Blue Jeans Broker, In my previous post, I discussed 3 strategies for becoming a Celebrity in your market niche to lock out your competition and increase your profits. Those strategies were:
1. Websites
2. Blogs
3. Articles
If you haven’t read that post yet, you can read it by clicking here
Now we’ll get to the other 2 that I promised you. Let’s get started:
4. Press Releases
This is an easy concept, but most people miss it. So, you may want to read this part twice.
People do not know what you are doing unless you tell them.
It’s as simple as that. Did you land a big settlement? Did your practice just celebrate its 20th anniversary? Are you under new management? Are you opening a new location? Are you involved in a charitable cause?
These are just a few of the questions that most of your clients would love to know. If they don’t know, you simply aren’t effectively communicating the answers. Having a “latest news” section on your Web site and in newsletters, where you can post press releases, allows you to post such items in a manner that makes them look like news, not like you’re bragging about yourself. Write in the third person for these posts, and they will really keep your clients in the loop.
Not to mention, if you didn’t already guess, you can syndicate the press releases for even more exposure! If you are using the same key words (the words you want to be found under when people type those words in Google), then you should start to dominate the first page of Google. Your competition will love this! And, of course it will make your potential clients’ decision to contact you an obvious one.
5. Newsletters
This is “an oldie but a goodie.” We’re talking about real paper here people, the kind you have printed with ink that you can mail to your clients and prospects and hand out to everyone you meet.
A newsletter is really just a collection of information presented in any fashion you want. Some people choose to have them in color with bright photos on glossy paper, and others choose to print them on their laser printer in black and white with nothing but text. Both strategies work. The key factor to realize here is that this is a way to stay at the top of your clients’ minds. With a newsletter, they will receive whatever information you want to give them at whatever time intervals you choose to give it to them.
You can fill your newsletter with the latest information in your practice area that will make your clients take action and call you. Or, you can write about helpful tips that will help them avoid needing a lawyer (don’t worry, try as they might, they always need you! But at least now they know you’re here to help not just to send bills.) The possibilities are endless, and this works in every practice area!
A newsletter is essentially a way for you to speak to all of your clients and prospects every month, to let them know how you can help them, just like you’ve been helping others, but you don’t have to pick up the phone or write an email to each one of them. You can do it all at once by writing a newsletter.
WARNING: Be prepared for people to get absolutely hooked on your newsletter. We have heard several stories about customers calling to ask why they hadn’t received their newsletters yet because they always look forward to them in their mailboxes at a certain time of the month! Wouldn’t you like to build a huge list of these loyal fans?
There you have it, 5 of the many strategies that will have your clients learning everything you want them to know about you. , Most importantly, you are building your reputation that you are the expert they should call when they need what you have to offer. If you would like to learn more strategies we invite you to sign up for our free newsletters and magazines at www.CelebrityBrandingAgency.com. Building Celebrity status can grow your practice exponentially, so get started today!
