I just got back from an amazing week of building relationships.
It started in Los Angeles Monday night when I attended Richard Branson and his mother’s charity event “Rock the Kasbah”, a private function with 350 people in attendance who gathered to raise money for budding entrepreneurship in Morocco. It was a star-studded event where I got the chance to meet and even interview the Billionaire, check out his somewhat fumbled answer to my question here.
I also got to watch Lindsay Lohan walk the red carpet and even chatted with her for a minute. Check out the video I shot here. The evening was rounded out by performances from Estelle, Gavin Rossdale and Natasha Beddingfield and was overall a huge success. It was great to see so many people supporting entrepreneurship in the global economy even in these unique economic times.
The rest of the week, I spent at an invite only mastermind group for 7-figure speakers and best-selling authors. It was a room filled with 100 of the most prominent speakers, marketers and businessmen and women of today. I was absolutely humbled to be invited to share the stage and speak about how to leverage new media to grow your business. I got the opportunity to share the stage with:
Jay Abraham (legendary business strategist)
Chet Holmes (Consultant to more than 60 fortune 500 Companies)
Jeffrey Hayzlett (Chief Marketing Officer of Kodak)
Mark Victor Hansen & Jack Canfield (Authors of the 160 million-seller book series, Chicken Soup for the Soul)
Ron LeGrand and Robert Allen (Legendary Real Estate Educators)
Bill Bartman (Billionaire Oil Tycoon)
Bill Glazer (Dan Kennedy’s Business Partner)
Mari Smith (Social Media Expert)
Perry Marshall (World’s Leading Expert on Pay Per Click Marketing)
Alex Mandossian (Legendary Internet Marketer)
Joe Sugarman (Legendary Marketer and Founder of BluBlockers)
Ryan Lee (The Continuity King)
Andrew Lock, Jimmy Vee and Travis Miller (Internet TV Phenoms)
And the list goes on and on and on.
What struck me about this room was how genuinely friendly and willing to help all of these people were. They were all there to foster old relationships as well as to jump start new ones.
The conversation permeating the stage, every corner of the room, and the impromptu hallway brainstorming sessions was that of the new age of relationships. The main point being this:
Your customers and prospects are dying to engage online…but you’ve got to give them a good reason to engage with you!
And it was my good friend Andrew Lock, of HelpMyBusiness.com that spelled it out in a flash, almost as if it were second nature, and I believe many people missed it! But here is the new rule of engagement:
Entertainment + Education = Engagement
That’s it! The reason why many forms of traditional media are losing their audience is because they are only focusing on either Education of Entertainment. And the ones that aren’t focusing on either, are shutting their doors even faster! It’s a simple, but brilliant concept. It’s what I’ve always tried to say, albeit much more clumsily, but Andrew put it perfectly. If you can give your clients and prospects Education and Entertainment, you’ll be the one they want to engage with and ultimately do business with.
Most of you are great at providing educational content, so if you’re wondering how to Entertain a bit more, check out Andrew’s videos at www.HelpMyBusiness.com – he’ll give you some great ideas















Jack & Nick have brought about more expansion in our business in the past three months than we thought possible. They got us to see the big picture while explaining everything along the way. Jack and Nick took the time to understand our business goals and tailored their approach to us. We wouldn’t trust our company with anyone else!
Jon Ruhff & Yeosh Bendayan – Push Button Productions LLC

Nick, We were interviewed live today by Fox 40
“Hi this is Kimberlee Frank “The Real Estate Junkie” and I am writing to let you know how joining America’s PremierExperts® made a difference in my life. First off, I have shared the stage with a lot of people. However, it was always me having to impress my audience. Now, thanks to America’s PremierExperts®, I have a long list of credentials that allows me to get on any stage. The media coverage was out of this world. The friendship with Jack, Nick, and Lindsay is something that can not be replaced, we will always be connected. I have written many courses and wanted to write a book but never seemed to find time. With the help of America’s PremierExperts®, they made it happen and not in years but everything was done in just 12 months. I just wanted to say “Thanks”. I couldn’t have gotten this type of media coverage, book, and
“The Celebrity Branding folks are all professionals in every sense of the word. From start to finish, they have always been a class act. They have guided us, inspired us and most important, looked out for us. And they have great morals and ethics to boot!”
- Dr. Gayle Carson, The Spunky Old Broad
When we first met Nick and Jack, we were floundering a little with our training business…we had all of the pieces, but didn’t have a cohesive vision or strategy of where it could take us. Since working with them, we have put more systems into our office, we are looking at the marketing (and the results of that marketing!) in a whole new light, our website actually looks like a professional did it, AND we have an awesome vision for our company that will allow us to retire in just a few short years. Sometimes we get so busy in the day to day “stuff” of our businesses that we forget to stop and look AT our businesses, The Dicks + Nanton Agency has afforded us an impartial outsiders’ view of our own business and the potential that it has.
Andy Tolbert, The Blue Jeans Broker,
I want to thank Nick and Jack for helping me make my dreams a reality. I came to them seeking advice for growing my business. Other people in the past have told me that my ideas and dreams for my business were unattainable. Jack and Nick teamed up with me to brand myself and have opened doors that, in the past, were closed. They have opened my mind to see all of the different ways to make my business successful and to take it to the next level. Thanks to them, today, I am in a position to achieve my business goals and am creating financial freedom for my family and my business partners.
Ronel Jumpp, CEO, Jumpp Investment Group LLC
