When we first met Nick and Jack, we were floundering a little with our training business…we had all of the pieces, but didn’t have a cohesive vision or strategy of where it could take us. Since working with them, we have put more systems into our office, we are looking at the marketing (and the results of that marketing!) in a whole new light, our website actually looks like a professional did it, AND we have an awesome vision for our company that will allow us to retire in just a few short years. Sometimes we get so busy in the day to day “stuff” of our businesses that we forget to stop and look AT our businesses, The Dicks + Nanton Agency has afforded us an impartial outsiders’ view of our own business and the potential that it has.
Andy Tolbert, The Blue Jeans Broker, 
“Nick, the weekend in Hollywood was great… your program is terrific and I really appreciate the speakers you brought in.”
-Ben Glass
Nick, We were interviewed live today by Fox 40 
“Hi this is Kimberlee Frank “The Real Estate Junkie” and I am writing to let you know how joining America’s PremierExperts® made a difference in my life. First off, I have shared the stage with a lot of people. However, it was always me having to impress my audience. Now, thanks to America’s PremierExperts®, I have a long list of credentials that allows me to get on any stage. The media coverage was out of this world. The friendship with Jack, Nick, and Lindsay is something that can not be replaced, we will always be connected. I have written many courses and wanted to write a book but never seemed to find time. With the help of America’s PremierExperts®, they made it happen and not in years but everything was done in just 12 months. I just wanted to say “Thanks”. I couldn’t have gotten this type of media coverage, book, and 
“When we first decided to work with Jack and Nick, we were skeptical that although they both had a lot of experience and were highly decorated with success, we wondered if they would be able to do the same for OUR business. Well, after working with them for just a few months, our business is racing forward on a growth plan that is bigger than we ever imagined. All I can say is that Jack and Nick were EXACTLY what we needed, when we needed it. If you’re looking to grow your business quickly, don’t wait any longer, hire Jack and Nick TODAY!”
- Heather Quillen, Co-Founder YoMedics™ While we are all inclined to say that “our business can help anyone” is that really the smartest path for your business? Lets look at a simple commonplace example.
If you are having knee problems, do you go to a family practice doctor, or do you go to an orthopedic specialist? Well, I go to the orthopedic specialist and I would guess most of the rest of America does too. And you (or your insurance company) usually pays more for a visit to the specialist. This is just one example of many that I could discuss, but you get the point.
You see, we’ve been taught in today’s society to go see experts. And we’ve also been preconditioned to pay these experts more for their services. This is a perfect example of Niche-ing. While you may be tempted to be a generalist so you don’t turn clients away, I challenge you to look at your business to see if there are any segments of your business that are causing you problems, and get rid of them. Narrow down your expertise and serve a niche. You will be surprised to find, like many of our clients have, that when you focus on a specific niche, business is actually easier to find.
