THE NEW “KINGS OF HOLLYWOOD”— CELEBRITY BUSINESS MAKERS, J.W. DICKS AND NICK NANTON—PUT THEIR CELEBRITY BRANDING® BUSINESS

MODEL IN THE HANDS OF AMERICAN ENTREPRENEURS

Co-Authors Of “Celebrity Branding You™” And Partners In “America’s PremierExperts™” Branch Out Across The Country By Offering Franchises Designed

To Promote Media And Consumer Awareness Of Local And Regional Business Experts’ Products And Services For Maximum Revenue

In his speech to Congress and the nation in February 2009 touting his economic stimulus package, President Barack Obama, flush with optimism, said that the U.S. will pull through its current economic downturn, and that entrepreneurs will be a major factor in such a turnaround.

“The answers to our problems don’t lie beyond our reach,” he said. “They exist in our laboratories and our universities, in our fields and our factories, in the imaginations of our entrepreneurs and the pride of the hardest-working people on Earth.”

Tapping just as inspirationally into that same proud spirit, J.W. Dicks, Esq. and Nick Nanton, Esq., are counting on dedicated and passionate entrepreneurs to bring their proven and wildly successful business model known and trademarked as Celebrity Branding® to cities and communities across the country by making franchises available for the first time.

Principals in Dicks, Nanton & Glass Celebrity Branding Agency™, co-authors of the bestselling book “Celebrity Branding YOU™” and partners in the TV and media enterprise America’s PremierExperts™, Dicks and Nanton have spent years developing the Celebrity Branding® potential of professionals and business owners.

Perfectly tapping into the distinctly 2000s era zeitgeist – which may have started with season one of “Survivor” in 2000 and that embraces the notion that regular Joes (or “Joe the Plumbers”) can become media icons — the charismatic duo creates, as Nanton puts it, “niche busters, not blockbusters.” They accomplish this by discovering what’s unique and fascinating about their many clients, and prepping them to become celebrity experts within their niche.

Breaking fertile new ground in the realm of global-minded business development, Dicks and Nanton meld the traditional outlets of print and television and the burgeoning world of online social media to create momentum, start a buzz and drive attention to their clients. The upshot, of course, being that the world will embrace you and forget all about your competition.

“We basically tested the system by developing the Dicks, Nanton and Glass Celebrity Branding Agency™,” said Dicks, “and now franchisees will have a chance to open up their own Celebrity Branding Agency™ on a local level. The nationwide credibility a small business owner will receive is even more effective in a local marketplace. This type of franchise can be a profit center for a smart entrepreneur seeking to launch a new business, or as an addition to an existing professional service business. In this economy, where people are constantly reinventing themselves and venturing into new careers, there is unlimited potential.”

The great news for those seeking new opportunities is that Dicks and Nanton have laid out the extensive groundwork. They’ve figured out that the old way of marketing a business’ goods and services — scattershot placement in newspapers, billboards, TV, radio, magazines, etc. — doesn’t convert to consistent or surefire payoffs in increased revenue.

Using modern media strategies based on tried and true principles, and fashioning a blend of online and offline marketing platforms (including social media) to convey a single and penetrating, personality-driven vibe and message, Celebrity Branding® has created an unbeatable business model for the modern age. It’s a blend of ad agency and PR firm meets modern business development and marketing consultant that then integrates multiple channels of media to drive home a single, unforgettable theme — and even includes accountability.

A Celebrity Branding® franchise is the perfect venture for a skilled business advisor or marketing consultant who seeks quality products and services to market to clients without having to deliver the end product him or herself. These independent business owners can affordably acquire the rights to sell and distribute the services that Dicks and Nanton’s parent company will fulfill and deliver to the clients. This approach leaves the local business consultant or marketer free to do what they do best, confident that the results will be delivered to their joint clients.

Geographically, it breaks down this way: Say a local client named Jim comes to a business consultant named Robert in Phoenix in need of a website to help drive revenue. Robert describes the personality-driven site that the Celebrity Branding Agency™ will create and works with Jim on the details, which he then sends to the main office in Orlando for development and delivery. The exciting kicker for Robert is that while the fulfillment is done by the central office miles away, once Jim has signed on to work with the Celebrity Branding Agency™, Robert will receive ongoing, built-in, monthly payments because the agency’s services are “continuity” based.

Each service Robert sells for his Celebrity Branding Agency™ has built-in monthly fees, or “continuity income,” that generate revenue for him. As long as Jim is happy and stays on as a client, Robert can count on making continuous money from the deal he made with Jim. The more clients he connects to the agency’s services, the more income streams he creates — all while his clients are being serviced by the main office!

“We look at it this way,” said Nanton. “Someone opens a restaurant and opens its doors to the public. Once a diner leaves, he’s always hoping they’ll come again, but has no guarantee they will. Our franchisees won’t have to worry about that because their clients are going to be generating revenue for them for a long time. We’ve built a unique, proprietary system where we don’t have to ‘hope’ for new people to join us every month in order to make money. While we will continue to prospect for new business, we are also going to be very busy adding to the business we already have in place. While most sales reps have to start from scratch once they sell their product, our agents don’t have to run on the hamster wheel. They know they’ll make money every month from the moment they walk in and turn on the lights!” 

Dicks and Nanton’s goal is to build the largest, independently-owned branding agency in the world — and they know the best way to achieve that aim is to have a trusted advisor (i.e. the franchisee) in every city.

“Our vision,” said Nanton, “is to have Celebrity Branding® agents and business talent scouts out there all the time, bringing in new clients and generating recurring income for themselves and their agencies. It’s also important to note that it can be a full- or part-time business. It works as a start-up business, or simply as an addition to the consulting and sales work most people already do. Besides the continuous income stream, it’s a very low overhead business, a profit machine with no limits. Many entrepreneurs try to find something they like doing, but make the upfront mistake of trying to see first if there’s a demand. We’ve done all that for our franchisees. We know the demand is huge and it’s a viable, tested, proven business system. We’ll show them how to sell Celebrity Branding® services, and we will go to work and start making them recurring revenue while they move on and look for more qualified prospects to build their book of business. What could be better?!”

Dicks and Nanton each bring a unique set of personal and professional experiences to the Celebrity Branding® table. Dicks has spent his entire 35-year career building successful businesses for himself and his clients, bringing his golden touch to the marketing and sales of more than $500 million of products and services. He is also the senior partner of Dicks & Nanton P.A.: a boutique business development law firm representing clients in the growth of their business using franchises, area exclusive licensing, coaching, idea licensing, info-marketing, joint ventures, syndications and explosion marketing to accomplish their goals.

Dicks has worked with a diverse set of clients ranging from an Inc. 500 fastest growing company with sales more than $250 million, to public companies and even a small start-up that made fishing lures. In addition to coaching and consulting with clients nationwide, he is also a successful entrepreneur. He has built his own businesses, with annual sales of more than $35 million, developed real estate in excess of $200 million and both created, and sold intellectual property rights for millions of dollars.

For JW Dicks, it is his unique combination of entrepreneurial and legal skills that will help his Celebrity Branding® franchisees and their clients grow and expand their businesses into multiple profitable revenue streams.

Known as “The Celebrity Lawyer” for his role in promoting, marketing and creating Celebrity Experts across such diversified fields as entertainment, health and fitness, law, medicine, personal development, finance, and real estate, Nick Nanton represents many top Celebrity Experts and serves as the producer of “America’s PremierExperts™” television show. He also produces “The Next Big Thing™” radio show, designed to recognize the top Celebrity Experts and bring their solutions to consumers and media outlets alike.

Nanton has been named “Best of the Bar,” and has even been referred to as “One of Orlando’s Top 10 Young and Powerful.” Prior to becoming an attorney, he spent more than a decade immersed in the entertainment industry. As an award-winning songwriter and television producer, he has worked on projects and negotiated deals from large-scale events to reality television shows — involving celebrities from a array of genres including President George H.W. Bush, Bill Cosby, Don Shula of the Miami Dolphins, legendary college basketball coach Bobby Knight, multiple GRAMMY® Award winners, Rock ‘n Roll Hall of Famers, and many others.

Prior to founding the Dicks & Nanton companies, Nanton served as CEO of Cinemark® Music Group LLC, a subsidiary of Cinemark® USA, Inc., one of the largest motion picture exhibitors in North America with 3,288 screens in 33 states and internationally. “The first step in the process of Celebrity Branding® has always been an initial consultation to learn about a potential client’s business, where they are currently and where they hope to be,” said Nanton. “Now that will be the franchisees’ role. They will provide the prospective client with enough of an overview that they’ll be able to see their business in a fresh light with new and exciting possibilities. With the leverage we provide them, they have the tools to reach so many more people. It’s very satisfying for Jack and me to know that, through our efforts, we are helping them make a difference in thousands and eventually even millions of lives.”