Personal Branding 101: To Become a Celebrity… Act Like a Celebrity!
One of the most important lessons I’ve learned is very simple: celebrities are regular people, just like you and I. They have special talents and abilities, just like you do. They just know how to promote their expertise, and today we are going to talk about how you can too.
Why is this important?
As we have discussed in previous blogs and articles, your business can benefit tremendously if you create a powerful CelebrityExpert® brand. Becoming the “expert” in your market leads to more customers, better retention rates, and ultimately more money in your pocket.
So the fact that celebrities are people just like you… means that you have what it takes to create a CelebrityExpert® brand of your own.
Celebrity status isn’t something you’re born with (ok, unless you’re born to British royalty), it’s something you develop. And below are three ways you can develop your celebrity status:
1) Network like a celebrity. One thing virtually every celebrity has in common is a long list of contacts in key places. As the saying goes, it isn’t what you know, it’s who you know. Make it a priority to build relationships with important players in your marketplace. You may be amazed at the doors that open up to you.
2) Speak like a celebrity. Speaking in public creates a powerful perception of expertise. Most people are terrified of speaking in public, and if you’re wiling do to so, you’ve created instant credibility. Even if it’s as simple as speaking to a networking group or a business function from time to time, public speaking is a key element to creating a CelebrityExpert® brand.
3) Write like a celebrity. Writing about a subject, any subject, implies expertise. Writing a book on your industry, aimed at your target market, is one of the most powerful steps you can take when it comes to building your brand. And while it may sound like an overwhelming project, trust me when I tell you that writing a book isn’t as difficult as you might think. And I guarantee that you’ve got a book in you, even if it is hard for you to picture right now. Write a book and cement your CelebrityExpert® status within your marketplace!
If you’d like to learn more about how YOU can become a celebrity within your marketplace, please get in touch with me or any of the Agents at our Agency today!