Social Media Marketing: Four Reasons You Can’t Afford to Wait to Get Involved

We’ve written lately about how to get started on social media, but in case you’re not yet convinced that you need to get on social media, this blog entry is for you. As a business owner, social media platforms such as Facebook, LinkedIn, and Twitter give you the opportunity to reach a potentially huge audience for very little cost. Here are four reasons you can’t afford to wait to get involved:

1) Your competitors are on social media. Whether you are on social media or not, you can count on this: you have competition on social media. Businesses in all sorts of industries, from landscaping to law to financial planning, have increasingly turned to social media to market their business. If you’re not engaged, you are at a disadvantage to your competition.

2) Your customers are on social media. Businesses with a young target audience have used social media to great effect. But young people aren’t the only ones using social media today. Numerous studies have shown that individuals of all ages are active on social media – particularly on Facebook. Whether you’re marketing to teens or to retirees, rest assured that your customers are actively using social media!

3) Your website is much more engaging when you’re active on social media. For your website to be effective, it needs to be engaging. And one way to make it more engaging is to incorporate your social media presence. Simple feeds or “widgets” displaying your latest tweet, photos, or status updates are a great way to draw your audience into the conversation you’re having with your market.

4) Your search engine visibility is impacted by social media. Finally, social media profiles and activity are increasingly playing a role in search engine visibility. If you are regularly posting links to your website on social media, you’ve got a better chance of showing up in a prominent location for key search phrases. This, alone, is more than enough reason to get serious about social media!

Questions or comments? Do you need some help getting started on social media? Contact us today to learn more!