Take Your Personal Brand to the Next Level in 2014
The holiday season is here, and the New Year is right around the corner. That makes this an ideal time to pause and reflect on the state of your business as 2013 winds down and the New Year begins. We’d like to encourage you to take a few moments over the next weeks to evaluate the state of your personal brand. Have you built a brand that establishes you as the unquestioned CelebrityExpert® in your market? Does your brand give you the ability to lock out the competition and build a loyal clientele?
If your brand isn’t where you’d like it to be, here’s the good news: 2014 offers you the opportunity to start fresh and build the powerful personal brand your business needs. Here are four ways you can get started with this process:
1) Get consistently active on social media. Do you have a presence on LinkedIn, Facebook, Twitter, and YouTube? If so, that’s a great first step. But if you aren’t active on these networks, you’re losing out. Commit to regularly engaging with your social media audience in 2014!
2) Start writing. Writing is an incredible tool for creating your personal brand. You can start with blog entries (like this one!) and articles. To take your credibility to the next level and enhance your CelebrityExpert® status, the next step is writing a book. (If you’re not sure where to begin, we can help!)
3) Leverage the power of video. Are you using video on your website and on social media? If not, you are losing out on a great medium for connecting with your audience and building credibility. The good news is that today’s technology makes it easy to shoot high quality video. So get serious about it in 2014!
4) Pursue speaking opportunities. Whether it’s a networking event, a seminar, or an industry function… speaking about your area of expertise is a powerful branding strategy. Start looking for opportunities that may arise in 2014!
We want 2014 to be the best year yet for you and for your business – and your personal brand has a vital role to play in creating the growth you’re looking for. Contact us today to learn more!