Latest Blog

Differences Between a Livestream and a Vlog

Long gone are the days of encyclopedias, when the best place to research a topic was a university […]

Everything You Need to Know About Streaming Live on Facebook

  Think of how many Facebook Live videos your clients and prospective clients watched during the 2020 pandemic. […]

Podcast Hosting Services: Everything You Need to Know to Get Your Podcast Up and Running

There’s a reason you’ve landed on my article. You’re interested in launching your own podcast. I get it. After […]

Easiest Sites to Use to Start a Blog

In the mid-1990s, ‘online diaries’ evolved into blogs. Since then, individuals and businesses have created blogs to share […]

The Ongoing YouTube Decision: The Pros & Cons of Going Live vs. Posting Videos

Who else is addicted to watching YouTube videos? It can’t just be me! And guess what? It isn’t. […]

Robots, Time Travel and The Interview of a Lifetime

It was almost as if I was dreaming when I heard the first words come out of his […]

Why Personal Branding is Worth the Effort: Four Benefits of a CelebrityExpert® Brand

We have written a great deal about personal branding in these blog entries and articles – and today, […]

Personal Branding 101: Tell Your Story

The marketplace is more competitive than ever before. The weak economy means that consumers and businesses are less […]

Celebrity Branding 101: Five Steps to a Stronger Personal Brand

A strong personal brand is critical for the success of your business. Specifically, a personal brand that positions […]

Social Media Marketing: Four Reasons You Can’t Afford to Wait to Get Involved

We’ve written lately about how to get started on social media, but in case you’re not yet convinced […]

Getting Started on Social Media: Four Steps for Success

By now you have heard how important social media is for marketing purposes, and particularly for small businesses […]

Celebrity Branding Online: Four Common Social Media Mistakes to Avoid

The internet in general, and social media specifically, have revolutionized the way small businesses market themselves. Today, reaching […]

Personal Branding 101: Are You Leveraging the Power of Social Media?

As we kick off the New Year, it’s an opportune time for business owners to evaluate their branding […]

Take Your Personal Brand to the Next Level in 2014

The holiday season is here, and the New Year is right around the corner. That makes this an […]

Personal Branding: Four Foundational Principles

In this blog post we are going to focus on the basics. We are going to discuss why […]

Personal Branding 101: You Don’t Have to Be An Extrovert to Succeed

We speak about personal branding a whole lot, as you can imagine. And one of our favorite parts […]

KIM KARDASHIAN AND THE POWER OF A CELEBRITY BRAND

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Personal Branding 101: To Become a Celebrity… Act Like a Celebrity!

One of the most important lessons I’ve learned is very simple: celebrities are regular people, just like you […]

Celebrity Branding: Four “Little Things” That Will Enhance Your Celebrity Status Overnight

Building a CelebrityExpert® brand is a process. And to achieve this goal, we help our clients to leverage […]

Is Your Personal Brand Lost In Translation? How To Clearly Communicate Your Value

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Personal Branding for Success: Five Benefits of a Powerful Personal Brand

We have talked a whole lot about personal branding in these articles and on our blog. We have talked about branding strategy. We have talked about practical steps for creating a powerful brand. We have even looked at “hits and misses” from celebrities and public figures in order to gain insight into what to do, and what NOT to do, when it comes to branding.

Personal Branding: Five Simple Ways to Enhance Your Celebrity Status

If you have been reading this blog regularly, you know how valuable it is to build a brand that establishes you as a CelebrityExpert® within your market. Developing your Celebrity status will help you bring in more business, allow you to charge higher rates, and make it easier to retain clients and customers.

Personal Branding: Five Simple Ways to Enhance Your Celebrity Status

If you have been reading this blog regularly, you know how valuable it is to build a brand […]

Every Entrepreneur’s Biggest Mistake (And How To Avoid It!)

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Personal Branding: Confidence is Key to Making a Great First Impression

Creating a strong first impression is important when it comes to creating a strong personal brand. The first […]

Boost Your Personal Brand… in Ten Minutes or Less

I talk to a lot of business owners every year. Between speeches, seminars, conferences, and similar events, I […]

The Critic, The Mouseketeer, And The Iron Lady: Three Giants In Personal Branding

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

The Kanye And Kim Kardashian Lesson In Personal Branding: Combining Audiences For Impact

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Personal Branding: Be a Giver, Not a Taker

The legendary motivational speaker Zig Ziglar used to say that “You can have everything in life you want, […]

Branding 101: How Will the American Airlines – US Airways Merger Play Out?

The business world has been buzzing since the announcement of a major merger between US Airways and American […]

Your Customer Compass: Are You Headed in the Right Direction?

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Personal Branding: Why It’s Worth Your Time

We talk about personal branding strategies regularly in this space. But every once in a while, it’s a […]

Lance Armstrong, Branding Catastrophes, And What Not To Do

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Personal Branding: Do You Need to Shift Your Focus in 2013?

As we’ve discussed previously, one of the key elements to a powerful personal brand is focus. Effective brands, […]

Chris Christie, Honey Boo Boo, And The Top 10 Celebrity Branding Success Stories Of 2012

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Take Your Personal Brand to the Next Level in 2013, Part Two: Ten Resolutions

In a recent article, I highlighted five New Year’s resolutions to help you take your brand to the […]

Three Reasons Why The Customer Experience You Provide Can Make or Break Your Business

You’ve probably heard talk about the importance of “customer experience” when it comes to growing your business. But […]

Are You Leveraging Your Personal Brand to the Max?

As you begin to build a strong personal brand, it is important to leverage it fully in order […]

The Twinkie Template For Building An Eternal Brand

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Personal Branding: Five Ways to Draw More Attention on Social Media

Social media sites like Facebook, Twitter, and LinkedIn can be great channels by which to connect with your […]

Five Personal Branding Secrets You Can Apply Today

We talk a lot about personal branding on this blog, and most of the strategies focus on long-term […]

Why You Need a Personal Brand, Not Just a Company Brand

Branding is a very common element of a marketing campaign, and has been for many years. We all […]

Personal Branding: Do You Have a Book in You?

One of the best strategies for building a powerful personal brand is publishing a book. I’ve helped hundreds […]

Giving Your Brand Story “Primal Power”: The Science of Storytelling

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Build Credibility Without Re-Inventing the Wheel: Learn to Repurpose Your Content

If you have been paying attention to this blog, you know how important it is that you are […]

Create Raving Fans: It’s All In The Details

I’ve talked about the value of “raving fans” previously on my blog, but let’s take a moment for […]

Winning The White House–Or New Business–Is All About Better Story Selling

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Build Raving Fans: What the Music Industry Can Teach You About Inspiring Loyalty, Part Two

In the previous installment of this series, I covered four valuable lessons that business owners can draw from […]

You Have To Build a Relationship Before You Go All the Way…In Sales

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Mitt Romney And The Power Of Discipline

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

The Mother Of All Branding Opportunities

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

How Does Your Brand Position You Within Your Market?

Macy’s versus K-Mart. Ferrari versus Honda. Apple versus eMachines. What comes to mind when you think about these […]

Personal Branding: Where to Start

We talk often in this space about personal branding strategies such as book publishing, video production, and TV […]

Attention Must Be Paid – Or It Will Cost You Business

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Are You Living Your Personal Brand?

When most people think about personal branding, they think about big, exciting initiatives—like a photo or video shoot, […]

Personal Branding Like The Stars: How A Systematic Approach Will Revolutionize Your Business

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and Mikkel Pitzner can […]

test

asdf

Zero in On Your Target Market

Before you can create an effective personal brand and leverage it through a marketing campaign, you need to […]

Personal Branding: How NOT to Use Twitter

Most of this time, this blog focuses on practical strategies and tactics that will help you enhance your […]

Larry King Embraces Internet TV–Should Your Brand Follow Suit?

This post was originally featured on FastCompany.com.  The original blog can be found here: Larry King Embraces Internet TV–Should […]

Does Your Brand Resonate with Your Target Market?

There are many factors that go in to creating an effective brand, whether personal or corporate. From the […]

Don’t Be Like Rush: Tough Lessons In Crisis Management

This post was originally featured on FastCompany.com.  The original blog can be found here: Don’t Be Like Rush: Tough […]

Establish Value With a Strong Personal Brand

I have been talking recently about the importance of competing on value, not on price. When your business […]

What Apple Can Teach You About Competing on Price

This post was originally featured on FastCompany.com.  The original blog can be found here: What Apple Can Teach You […]

Personal Branding: What We Can Learn from Adele

Earlier this month, I had the privilege of once again attending the Grammy Awards in Los Angeles, along […]

What the GOP Primary Can Teach You About Your Personal Brand

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: The GOP […]

Does Your Website Reflect Your Personal Brand?

What should a strong website accomplish? It should represent your company accurately. It should provide information regarding the […]

Capitalize on Your Points of Differentiation to Create a Powerful Personal Brand

A primary objective of every personal branding campaign is to create a brand that helps you stand out […]

Lebron James is Back—What Can He Teach You About Your Personal Brand?

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1804460/lebron-james-is-back-what-can-he-teach-you-about-your-personal-brand The […]

Do You Have a Plan… and a System?

Every successful personal branding campaign features two components: a plan, and a system to ensure that the plan […]

Netflix and the Power of Perception

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1797961/netflix-and-the-power-of-perception Over […]

Personal Branding 101: “But I Don’t Need a Personal Brand”

I once had a business owner tell me, “Nick, I don’t need a personal brand. My business isn’t […]

Get More Mileage Out of Your Brand

A strong personal brand is incredibly valuable for a business owner.  A well-developed personal brand allows you to […]

Have Fun With Your Personal Brand!

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1787569/have-fun-with-your-personal-brand You […]

Personal Branding: Relationships Are Key

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1782187/personal-branding-relationships-are-key As […]

Personal Branding Tips: Three Reasons You Need to be on YouTube

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1777410/personal-branding-tips-three-reasons-you-need-to-be-on-youtube As […]

Personal Branding: It’s the Details that Count

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1773630/personal-branding-its-the-details-that-count There […]

Rebranding 101

This blog was originally posted and featured on FastCompany.com.  The original post can be found here: http://www.fastcompany.com/1771299/rebranding-101 Rebranding […]

Four Hidden Branding Opportunities

Branding is all about repetition, right?  (If you have been paying attention to this blog, you know that […]

Personal Branding: When Is It Time to Rebrand?

There are times in business and in life when it is time to simply start over.  A new […]

Personal Branding: Make it a Habit

Personal branding doesn’t happen automatically. Building a strong brand takes intentional effort. Today, a strong brand includes an […]

Personal Branding Doesn’t Have to Be a Chore

It’s unfortunate that many consultants and branding experts portray personal branding as a serious, difficult process. The truth […]

Why Media Kills Most Small Businesses

Inevitably, one of the first questions I get asked by new clients, or even just casual acquaintances, is, […]

Personal Branding Online: Dealing With Criticism

I talk about social media all the time in this space, and you’ve often heard me talk about […]

The Biggest Mistake Most Business Owners Make: Failure To Control The Conversation

This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1748833/the-biggest-mistake-most-business-owners-make-failure-to-control-the-conversation In […]

Twitter for Personal Branding

You’re using Twitter, right? Or if you’re not, you’ve at least heard of it. In the last couple […]

What Can Apple Teach Us About Branding?

Another month, another successful product release for Apple. As you’ve surely heard, Apple released their iPad 2 earlier […]

Video: The 4 Letter Business Word That You NEED!

Personal branding expert Nick Nanton talks about the four letter business word that you need! Check back often […]

Personal Branding: Make the Most Out of LinkedIn

Facebook and Twitter seem to be the brightest stars in the social media universe, at least for the […]

VIDEO: From the Outside Looking In

Nick Nanton discusses the importance of looking to the outside in life and business to achieve success. Check […]

VIDEO: Personal Branding Expert Tip: Lessons from the 53rd Annual Grammy Award

Nick Nanton gives personal branding tips from the 53rd Annual Grammy Awards: Hope you enjoyed Nick’s personal branding […]

Personal Branding Lessons from Lady Gaga

Attending the Grammy awards in Los Angeles earlier this month, I had the opportunity to rub elbows with […]

The Business Trifecta and the Secret formula for Media Success

This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1727569/the-business-trifecta-and-the-secret-formula-for-media-success In […]

Have You Defined Your Personal Brand?

What do you stand for? What is your personal brand? I’ve spoken and written plenty about the subject—now […]

Be a Movie Star: Using YouTube for Personal Branding

When it comes to personal branding, there aren’t very many tools more powerful than YouTube. For a viewer, […]

The Importance of Consistency

One of the challenges of personal branding is staying focused. As we’ve talked about in the past, an […]

Personal Branding Through Facebook

When it comes to personal branding through social media, most professionals gravitate towards LinkedIn and Twitter. Despite the […]

Defining Your Personal Brand

I devote a substantial amount of time talking about personal branding in this space. However, I’ve realized that […]

Conan O’Brien: Social Media Success Story

I talk often about the importance of social media for marketing and personal branding, so today I thought […]

The Rise of Internal Evangelists

This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1695023/the-rise-of-internal-evangelists In […]