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KIM KARDASHIAN AND THE POWER OF A CELEBRITY BRAND

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Is Your Personal Brand Lost In Translation? How To Clearly Communicate Your Value

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Every Entrepreneur’s Biggest Mistake (And How To Avoid It!)

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

The Critic, The Mouseketeer, And The Iron Lady: Three Giants In Personal Branding

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

The Kanye And Kim Kardashian Lesson In Personal Branding: Combining Audiences For Impact

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Your Customer Compass: Are You Headed in the Right Direction?

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Lance Armstrong, Branding Catastrophes, And What Not To Do

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Chris Christie, Honey Boo Boo, And The Top 10 Celebrity Branding Success Stories Of 2012

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

The Twinkie Template For Building An Eternal Brand

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Bundling Your Way To Bigger Profits

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Giving Your Brand Story “Primal Power”: The Science of Storytelling

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

You Have To Build a Relationship Before You Go All the Way…In Sales

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Mitt Romney And The Power Of Discipline

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

The Mother Of All Branding Opportunities

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Attention Must Be Paid – Or It Will Cost You Business

This post was originally featured on FastCompany.com.  The original blog, written by Nick Nanton and JW Dicks can […]

Larry King Embraces Internet TV–Should Your Brand Follow Suit?

This post was originally featured on FastCompany.com.  The original blog can be found here: Larry King Embraces Internet TV–Should […]

What Apple Can Teach You About Competing on Price

This post was originally featured on FastCompany.com.  The original blog can be found here: What Apple Can Teach You […]

The Business Trifecta and the Secret formula for Media Success

This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1727569/the-business-trifecta-and-the-secret-formula-for-media-success In […]

The Rise of Internal Evangelists

This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1695023/the-rise-of-internal-evangelists In […]

Personal Branding Tip: Put a Little PERSONALITY in It!

This blog was originally posted and featured on FastCompany.com. The original post can be found here: http://www.fastcompany.com/1687239/personal-branding-tip-put-a-little-personality-in-it Many […]

LeBron, The Media, and Your Message

By FastCompany Expert Bloggers Nick Nanton & JW Dicks Companies must take control of their own brand message […]

Mickey Mouse, The Personality Brand

In a recent New York Times article by Brooks Barnes, it reported that the Walt Disney Co. was […]

30 Year Proven Marketing Strategies

DMNews is a consistent supply of great content and if you are not a regular subscriber of their […]

30 Year Proven Marketing Strategies #1 Loyalty Programs

This lesson is my continuing look at the 30 year list selected by DMNews. The strategies we discuss […]

Holiday Marketing Ideas

The months of November and December are loaded with reasons to contact your customers with promotions or just […]

Weakening Your Brand with Kindness

I have driven Mercedes cars for about 10 years. The last three have been a SL55 AMG, and […]

Building Your Brand With Viral Campaigns

The big brands continue to embrace the social media movement and are adapting it in many ways to […]

Behind the Scenes At Disney

Our Company does an event a couple of times per year and part of it is a “behind […]

The Real Value of Personal Branding

The value of what a personality brings to a brand is normally calculated in terms of immediacy. What […]

Space Rangers Personal Branding Adventure

Buzz Lightyear has just returned from space. No I am not kidding. Disney’s action figure literally just returned […]

Social Media vs the SEC and Event Sponsors

Reminiscent of the early days in the battle lines being drawn between the music and movie industry vs. […]

Expanding Your Personal Brand

My daughter Jennifer and I just spent our joint birthday celebrations at the Resort of the Brand of […]

What’s Working Now!

Old is new again! Back in the “old days” most things were bought on cash but if you […]

Super Bowl Ads Blow Past The Recession!

Looks like some businesses have money to spend these days…and they are spending it. The Super Bowl sold […]

Southwest Air Has A Tip

Southwest Airlines is known for its quirky fun staff, low fares and peanuts for lunch. They may have […]

If The Business Isn’t Coming To You, Go To Where Your Customers Are

I am attending an Athletes Investor and Franchise show in Las Vegas. No, I wasn’t invited because I […]

Ford, General Motors and Chrysler Forgot The Big Idea

Flying in your own jet to a Congressional Hearing to ask for money was a stupid idea but […]

The Entrepreneur’s Banking Crisis

Banking has always been tough before for Entrepreneurs, but in this economy you need to be alert and […]

Chief Justice of the Supreme Court Prepared?

I am not going to be critical of the Chief Justice of the Supreme Court except to use […]

The Opportunity Gap

In every type of business, there is a gap in what the product or service provides the customer […]

Check Your Credit Report For Free

Just a reminder that all of us are allowed to check our credit report for free once every […]

What Do You Have That Is Underused?

As we watch the fallout of layoffs and cutbacks in business, I am looking for other profit centers […]

The Money Is In The Details

…Out in Vegas for an Athlete Investor and Franchise Show. This is supposed to be a gathering of […]

Beware of Bad Laws and Bad Names for Laws.

Congress is notorious for giving wonderful sounding names to new bills they want to pass just to fool […]

Price Can Have an Appeal

Cheap is not my favorite word when selling, but it is a marketing position and should always be […]

Take a Pic…Send to Amazon…15 sec. order info

You have got to be kidding me. BlackBerry and probably every other phone now has an app that […]

Who is making money right now?

This is a question to ask yourself now and to also put in your calendar to ask yourself […]

The Rich Panhandlers Message

Walking the street of restaurant row in Miami beach I was stopped by some dude sitting at a […]

Doom and Gloom Update!

In the July issue of our newsletter, I talked about opportunity brought about by economic upheavals. The government […]

Ideas You Can Use!

1. Thanksgiving Cards: September is almost over and it is time to order your Thanksgiving “thank you” cards. […]

An Idea From the Blue Man Group

There is a short article in the August edition of Inc. magazine from the Blue Man Group about […]

Telling Your Story for More Profit

Telling stories is not only one of the oldest forms of communication; it is also one of the […]

The Other Side of the Economy

Thumbing through my new issue of the Robb Report, (today’s “Wish Book” for men), my eye was drawn […]

A Birthday Present for America

It was the 3rd of July, and I was on the front porch of my beach house unfurling […]

The Next Big Thing

I just spent two days with fifteen of the most successful entrepreneurial marketers in the country. By that […]