An Idea From the Blue Man Group

There is a short article in the August edition of Inc. magazine from the Blue Man Group about “How we did it.” One quote hit home.

“The whole show is about connecting with our audience.”

That one line is the essence of the business ideas we talk about in this newsletter. “Your whole business is about connecting with your customer, just like ours is about connecting with you.” The better we all become at making the connection, the stronger the relationship becomes.