Personal Branding Expert J.W. Dicks Publishes New Article Discussing The Importance Of Differentiation
JW Dicks, Founder of Dicks and Nanton Celebrity Branding Agency, a Personal Branding company, explains a powerful personal brand can distinguish a business owner from the competition.
Orlando, FL – June 11, 2012 – J.W. Dicks, Founder of Dicks and Nanton Celebrity Branding Agency®, a Personal Branding company, recently published an article on his website (www.jwdicks.com) noting the importance of differentiation. The article, titled “Does Your Brand Differentiate You From the Competition?” explains that differentiation allows a business owner to charge premium rates and still attract business.
J.W. Dicks writes, “If you are one of fifty generic service providers in your market, you’re going to have to fight hard for new business—and you’ll have to charge the same as everyone else. On the other hand, if you can establish yourself as unique, you don’t have to worry about the competition—because they don’t offer what you offer.”
Dicks and Nanton Celebrity Branding Agency® specializes in Personal Branding. They help clients to elevate their recognition and credibility in their business or professional niche.
The entire article can be found at http://www.jwdicks.com/articles/does-your-brand-differentiate-you-from-the-competition.php
About J.W. Dicks:
JW Dicks, is America’s foremost expert on personal branding for business development and the business agent to top Celebrity Experts. He is an advisor to clients internationally and has created business development and marketing campaigns that have produced sales of over a billion dollars in products and services. He is a Best Selling author with over 24 business books to his credit and has co-authored with Brian Tracy, Jack Canfield, Tom Hopkins, Dr. Ivan Misner and Mari Smith.
JW is called the “Expert to the Experts” and has appeared and been quoted in such national media as USA Today, The Wall Street Journal, Newsweek, Inc. Magazine, Entrepreneur, Forbes.com, CNBC.Com, and Fortune Small business. His television appearances include ABC, NBC, CBS and FOX affiliate stations around the country. He is the resident branding expert for Fast Company’s internationally syndicated blog and is the editor and publisher of Celebrity Expert Insider, a monthly newsletter to experts worldwide. He produces and syndicates a line of franchised business television shows and received an Emmy nomination as Executive Producer of the documentary film Jacob’s Turn.
JWDicks@DicksNanton.com • 800.980.1626