SEO Checklist For Your Blog Posts
Search engine optimization is important for business owners to include in their marketing strategy. Optimizing your web and blog content makes your website more visible to users who are looking for keywords associated with your business (brand, product, or service) through search engines.
Here’s a basic SEO Checklist that will help you optimize your blog post to improve your search engine results:
Focus on 1-2 long-tail keywords:
When it comes to creating keywords for your content, there is a thing called overdoing it. Instead of trying to incorporate as many keywords as you can, focus on one or two that are specific to the blog post subject.
Using long tail keywords also betters your chances at attracting the right visitors to your site who are actually interested in reading your blog post.
Using headings/subheadings in your blog posts helps the user navigate through the content and makes the piece easier to read. They also allow Google to see what the main topic of your post is, therefore helping your ranking.
Since subheadings stick out it’s smart to sparingly add your keywords so that users are able to tell exactly what the post is about when first scanning through the piece.
Using Internal Links:
Use internal links in your blog post to link to other parts of your website. Doing this can keep the user on your site longer and help increase user engagement. Google now measures engagement on sites and will take note of this, which could help your ranking.
Using External Links:
Using external links as a reference in your content when appropriate helps Google to understand your topic more and flag your post as “high-quality”. Google wants to provide the searcher with the top results, and by linking back to credibly sources in your posts can help increase the chances of your post showing in the search results.
Consistently add content:
Google likes to see consistent activity on websites. If a site is not active then Google will crawl it less often which can affect your ranking. You can keep this from happening by adding consistent content to your blog, which will keep the site “alive”.
In today’s marketing world, SEO can’t be ignored. Use this checklist that covers the basics of SEO optimization for your past and future blog posts to help you fight your way to the top of the search results!